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NCR: Restaurants say technology impacts revenue
Duluth, Ga. - A majority of restaurant owners and managers believe that technology has a direct impact on increased revenue.
According to the 2015 NCR Restaurant Technology Pulse, 67% of respondents say technology helps drive revenue growth and 35% of restaurants are more dependent on tech tools compared to a year ago.
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Nielsen navigating new package design territory
Nielsen knows what makes brand marketing effective and now the company is applying its consumer communications expertise to the world of packaging.
Nielsen Design Navigator is the name of a new creative enablement tool the company contends helps marketers improve the in-market effectiveness of package design.
Nielsen is known as a leader in marketing effectiveness, innovation forecasting and in-market success but the introduction of the Design Navigator is new territory. Why the company has made the move is understandable.

