Marketing

Shein is providing shoppers assortments tailored to specific styles and aesthetics.

A new survey reveals what retailers can do to convince shoppers to give them a second chance.

Walmart Inc. is making it easier for expecting and new parents (and their families and friends) to acquire baby products.

Wayfair Inc. is once again teaming with the first "American Idol" winner and adding new celebrities including a former NBA star for its spring promotion.

Amazon is hopping to it with the launch of its seasonal online Easter Shop.

A leading energy drink brand and a rap legend are teaming up to help consumers adjust to daylight savings time with a special free product.

The nation’s largest specialty beauty retailer is hosting an in-person event focused on makeup, skincare, hair care, and wellness.

eBay is extending its celebration of all things Pokemon to a 72-hour event.

Wayfair Inc. is providing customers with shoppable product suggestions that are personalized with artificial intelligence.

Dick’s Sporting Goods is broadening the scope of its influencer initiative by opening it to employees and the general public.