Carvel to kick off summer promotion with first-of-its-kind billboard
Fans of Carvel ice cream located in New York City will be able to get a free treat from a very special source on Wednesday, June 18.
The soft serve ice cream chain, a subsidiary of GoTo Foods, will serve its product directly from what it is calling a first-of-its kind interactive billboard on Perry Street in New York City's West Village on June 18 from noon to 7 p.m. EDT. All consumers can receive a free vanilla soft serve while supplies last.
Members of the Carvel Fudgie Fanatics loyalty program will also receive free sprinkles on their ice cream. The retailer will also give the first 50 loyalty members who show up exclusive gifts like t-shirts and Carvel gift cards.
"For the past 91 years, enjoying Carvel's ice cream treats with friends and family has been a special and memorable part of Summer for our loyal fans and this year is no different," said Jim Salerno, chief brand officer at Carvel. "We look forward to officially kicking off Summer, or what we like to call Ice Cream Season, in a playful way because after all, it's not summer without Carvel."
Consumers can sign up to be a member of Fudgie Fanatics before June 18 for free on the Carvel site or on the spot at the billboard. All attendees will have the chance to participate in special giveaways and surprises throughout the day.
All Carvel locations nationwide will offer a "buy one get one free" sundae or ice cream on Wednesdays throughout the summer, starting June 18.
[READ MORE: Cinnabon, Carvel team up to open new store format]
As of Dec. 29, GoTo Foods, through its affiliate brands, is the franchisor and operator of over 6,900 restaurants, cafes, ice cream shops, and bakeries in all 50 states and over 65 countries and territories under the Auntie Anne’s, Carvel, Cinnabon, Jamba, Moe’s Southwest Grill, McAlister’s Deli and Schlotzsky’s brand names, as well as the Seattle’s Best Coffee brand on certain military bases and in certain international markets.
