Marketing Tactics

With the athleisure trend still generating big sales, Sports Authority has teamed up with Hanesbrands' Champion Athleticwear to launch Champion GEAR.

The new collection, available exclusively at Sports Authority locations nationwide and sportsauthority.com, is a premium line of performance and lifestyle apparel features seamless construction and quick-drying Champion Vapor Technology for comfortable, distraction-free workouts.

Los Angeles - Forever 21 Inc.’s social strategy has always been to mix compelling and creative branding with the ability to directly purchase items. Working with Philadelphia-based visual social media marketing company Curalate, the fast-fashion retailer has taken that strategy to new heights by allowing customers to buy goods from its Instagram page.

“Curalate helped us turn what was a purely branding tool into a revenue driver,” said Mario Moreno, global social media manager marketing, Forever 21, Los Angeles.

With hurricane season fast approaching, the Home Depot wants to encourage residents to shop its stores for storm-related gear by hosting nearly 700 storm workshops on May 30 from Texas to Maine.

“A name badge stating a sales associates’ name, title and area of expertise is a personalized introduction to the customer, one that the survey clearly establishes as a pathway to developing better customer relations with the retailer, as well as generating more sales and frequent visits,” says Marla Kott, CEO of Imprint Plus.

Ann Arbor, Mich. - Domino's Pizza has announced several key internal leadership appointments and promotions, including naming Joe Jordan, 41, as VP and chief marketing officer.

Jordan has been with Domino's since 2011 when he began serving as the VP of marketing innovation. Most recently, Jordan was VP of field marketing where he spearheaded the realignment of interdisciplinary resources to better support franchisees at the local level. Prior to Domino's, he held marketing roles at Accenture, Philips, Unilever and PepsiCo Inc.

Baseball fans and pet owners will have an opportunity to take their best friend with them to the ballpark later this summer when Petco holds its 11 annual “Dog Days of Summer” event and pregame “tail” gate party.

Petco hosts the event at Petco Park on Wednesday, July 1 for the 12:40 p.m. home game between the San Diego Padres and the Seattle Mariners. After hosting the event for 11 years, Petco has the logistics and unique operational considerations associated with bringing 500 dogs into a Major League Baseball stadium down pat.

The Kroger Co. is teaming up with the USO on a new customer engagement campaign to raise money for military veterans and their families.

Customers and associates of Kroger Co. stores (including Ralph's, Food 4 Less and other divisions) will be able to show their support through July 21 by donating their spare change in specially-marked coin boxes at the check stands in all Ralphs supermarkets. One-hundred percent of all donations will go to the USO. But new this year is a digital marketing element in which veterans tell their stories on honoringourheroes.com.

Saks Fifth Avenue is expanding its off-price business to major urban centers with a new OFF 5th store opening in downtown San Francisco.

The new 40,500 square foot store features an assortment of more than 800 brands from top designers to emerging labels, with fashion and accessories for women and men arriving weekly.