Marketing Tactics

Menomonee Falls, Wis. – Kohl’s Department Stores is launching an omnichannel partnership with lifestyle brand Juicy Couture. Juicy Couture products are now available at Kohl’s stores nationwide and at the dedicated URL Kohls.com/JuicyCouture.

This year, Nestlé Toll House is celebrating its Real Semi-Sweet Chocolate Morsel’s 75th birthday.

Nestlé credits Ruth Wakefield Toll House with inventing chocolate chips. Wakefield ran the Toll House restaurant in Whitman, Massachusetts. She broke a bar of Nestlé semi-sweet chocolate into tiny pieces and added them to dough expecting to create a chocolate cookie. Instead, the semi-sweet pieces held their shape and softened to a creamy texture. Wakefield's "Toll House Crunch Cookie" recipe was published in a Boston newspaper.

GameStop has teamed up with Alliance Data Systems Corporation (ADS), a leading global data-driven marketing and loyalty programs provider, to deploy a GameStop-branded private label credit card program.

Chico’s FAS has enlisted Borderfree — a leading operator of an international technology and services platform — to help the omnichannel specialty retailer expand its e-commerce capabilities globally.

As a result of the partnership, the retailer will now be able to transact with shoppers in more than 100 countries and territories worldwide in more than 60 global currencies.

Adidas has enlisted marketing technology company Unruly for its latest #predatorinstinct campaign, and as part of the partnership is piloting Unruly’s new In-Feed format. The new format adapts to the look and feel of a Web page in real time across the Open Web.

During a Special Preview Event, Hank Mullany, president, Toys“R”Us, U.S., discussed steps the company has taken so far this year to prepare for the upcoming holiday season.

The company has bolstered its leadership team, completed inventory clearance event to make way for holiday products and launched a new loyalty program called Rewards“R”Us.

Merrimack, N.H. – Brookstone has named Blue Wolf Communications as an agency for public relations, social media and event marketing.

The relationship launches with major initiatives for the 2014 holiday season, the announcement of high-profile spokespeople, the introduction of many new products, and high-impact events for fall and winter.

Warren, Mich. – Art Van Furniture is launching an omnichannel promotion in Detroit on Sept. 12 to celebrate the release of its 2014 fall catalog. Customers can take selfies or have a photo taken by celebrity photographer Nigel Barker on one of 55 sofas that will be placed outside the Art Van Furniture store on Woodward Avenue.

New York – Proximity marketing solutions provider Thinaire is introducing its new ActiveShopper digital-coupon-solution that lets brands and retailers deliver incentives to shoppers in the store. Thinaire has integrated loyalty rewards and coupon delivery into its cloud-based mobile engagement platform.

Duluth, Minn. -- Maurices, a subsidiary of the Ascena Retail Group, announced that Ali Wing has been named chief marketing officer, executive VP of digital commerce. Wing joins Maurices after 10 years as CEO and founder of giggle, a multichannel retailer, wholesaler and licenser of baby products.