Marketing Tactics

New York - Forty-one percent of consumers plan to head to the stores on Black Friday,18% plan to shop in a physical store on Thanksgiving, and 32% of consumers will hit the stores on the following Saturday and/or Sunday, according to new data from the International Council of Shopping Centers. More than one-third (36%) of consumers plan to go to a physical store on Cyber Monday.

Younger shoppers make up the demographic group most likely to visit physical stores Thanksgiving weekend, but retailers had better be ready to offer the digital natives an ominchannel experience, according to new research from a leading retail trade group.  

Black Friday is known for great deals, but a new study shows that consumers may want to add one more item to their holiday shopping carts.  

Product protection plan leader Asurion recently surveyed consumers and nearly one-third of the items they purchased last Black Friday broke in less than a year. In addition, almost half (45%) of those surveyed plan to replace at least one damaged, lost or stolen item this Black Friday.  

American Girl is pledging to give away 1,000 dolls a day, or $3 million in retail value, to children in hospitals across the country this holiday season.

Now through Dec. 18, American Girl will match any doll purchase made online, in-store or via phone with an 18-inch doll donation (up to 1,000 dolls each day) as part of its 2014 “Share the Wonder of the Holidays” giving campaign.

American Girl is pledging to give away 1,000 dolls a day, or $3 million in retail value, to children in hospitals across the country this holiday season.  

Now through Dec. 18, American Girl will match any doll purchase made online, in-store or via phone with an 18-inch doll donation (up to 1,000 dolls each day) as part of its 2014 “Share the Wonder of the Holidays” giving campaign.

In an effort to generate traffic and increase sales at its physical stores, Barnes & Noble has announced a secret weapon against Amazon.com this Black Friday.

Barnes & Noble recruited 100 prominent authors — including Donna Tartt, David Mitchell, Dan Brown, E. L. James, Jeff Kinney, George W. Bush and Hillary Clinton — to each sign roughly 5,000 copies of their latest books. The company will distribute and sell the 500,000 signed books among its retail stores only. The signed books will not be available on the company’s website.

Redbox is raising its prices in an effort to boost stagnant sales and get more revenue out of its existing customers.  

By Jason Becker, RICS Software   Retailers – take a step back from Black Friday weekend this year.    I’m not suggesting you shouldn’t move forward with your promotions and sales. Everyone knows that Black Friday weekend can be one of the most profitable times of the year for retailers. But relying too much on this crazy weekend of shopping to generate holiday season profits is a big mistake.  

LOS ANGELES - The wait is over:  Nasty Gal, the teen-fave online player with a cult following, has opened its first retail store, on Melrose Avenue in the heart of Hollywood, California.   "We've been having a dialogue with our gal for eight years this month and to celebrate that, we're taking the conversation offline," said  Sophia Amoruso, CEO and founder of Nasty Gal, and author of the best-selling #GIRLBOSS book.   

San Bruno, Calif. – Wal-Mart Stores Inc. is offering 500 online deals during Cyber Week, starting Saturday, Nov. 29, more than double the number of cyber deals it offered last year. Every day through Friday, Dec. 5, Walmart.com will offer 500 discount items, with the best deals arriving on Cyber Monday, Dec. 1.