Marketing Tactics

Panama City -- Starbucks Coffee Company has entered its 15th Latin America market.

The coffee giant — together with Premium Restaurants of America, its long-term strategic licensing partner in Central America — has opened its first store in Panama, making it Starbucks 15th market in Latin America and 67th worldwide.

New York – Dan Berthiaume, senior editor of Chain Store Age, recently participated in a one-hour panel discussion, “Consumer Industries: Using Real-time Consumer Insights,” sponsored by SAP as part of its “Coffee Break with Game-Changers” Internet radio series.

Toano, Va. – Legal and regulatory costs, as well as costs related to payroll, severance and commissions, contributed to a surprise net loss during the second quarter of fiscal 2015 at Lumber Liquidators. The struggling retailer also informed financial regulators that it may face legal action stemming from the sale of Chinese hardwood flooring that allegedly contained excessive levels of formaldehyde.

Fast-growing Kriser's Natural Pet store is expanding in the Chicago area as the retailer looks to leverage what has become a $58 billion industry.

Kriser's is bringing the natural pet movement to the west suburbs of Chicago with a grand opening in Naperville on Aug. 15-16, at 8 W. Gartner Rd., in the Naperville Plaza, across from Trader Joe's. A second grand opening will take place in Northbrook on Aug. 29-30, at the new North Shore 770 mixed-use complex, at 780 Skokie Blvd. alongside the new Mariano's.

Target has become one of the largest retailers to enhance the in-store shopping experience while simultaneously bridging its physical and online experiences with new technology. 

New York -- Nike has given its Seattle flagship a makeover that includes technology to help customers select running shoes that are the perfect match for their feet and gait.  

Located on Sixth Avenue and Pike Street, the store incorporates unique design elements, including a custom neon sculpture celebrating sport icons and a number of the city's cultural symbols. An art installation signed by Seattle Seahawks players honors Seattle's sports fans.

Minneapolis – Target Corp. is offering a limited-time promotion aimed at back-to-school shoppers that provides free shipping for all U.S. online orders. The promotion, which runs through Aug. 15, also includes free returns on all orders, with some restrictions on oversize items.

Kroger and Eckrich came together with a special guest this week to honor -- and surprise -- a U.S. veteran.

The retailer and Eckrich hosted NASCAR driver Aric Almirola at Kroger headquarters to give medically retired Army Specialist John Dietz and his family one year of free groceries at Kroger.