Marketing Tactics

The newest retail concept from Restoration Hardware now has its very own brick-and-mortar home.

The fist standalone RH Modern has opened, in West Hollywood, California, in the heart of the city’s Design District. The 21,000-sq.-ft. store combines both indoor and outdoor space. RH Modern also debuts with its own distinctive 540-page catalog, a dedicated website and national ad campaign.

Personalized shopping app ShopAdvisor and Elle magazine are turning readers into brick-and-mortar shoppers.

Elle and ShopAdvisor have released results of the August 2015 “Shop Now With Elle” proximity mobile marketing program. The program connected consumers to retailers and provided them with exclusive content and offers using location-based mobile technology, including beacons and geo-fences.

 Any toy purchased at Meijer through Nov. 30 will help the Grand Rapids, Mich.-based retailer grant a child's wish this holiday season.

Meijer is once again donating a portion of customer purchases made in the toy department, up to $400,000, to children's gift-giving programs throughout the Midwest.

Taubman Centers is expanding its use of a mobile app that lets retail tenants connect with shoppers once they sign into a center’s WiFi network and offer them store-specific deals.

The world’s biggest online shopping holiday got off to a roaring start in China.

In the first 90 minutes of the “Singles Day” sale, which kicked off at 12 midnight in Beijing on Nov. 11, total sales exceeded $5 billion, Alibaba reported. About 74% of sales were from mobile phones.

Estimates are that annual shopping extravaganza could reach as high as $11 billion in sales.

The acquisition of Sheplers weighed on Boot Barn Holdings Inc. in the second quarter as the company reported flat same store sales.

Boot Barn said that for the second quarter ended Sept. 26, net sales increased 50% to $129.7 million; same store sales increased 0.1%; and net income was $1.2 million, or 4 cents per diluted share. 

Specialty fashion retailer Vanity is trying to make visiting its stores as rewarding an experience as possible.

Nearly one-third of retailers surveyed by JLL say they plan to open on Thanksgiving Day in order to get a jump on Black Friday sales.

JLL’s 2015 Holiday Sentiment Report, which includes feedback from largely national or global retailers in JLL-managed shopping centers across the United States, also reveals more than half of those retailers expect an uptick in shopper traffic this year.