Marketing Tactics

Home furnishings retailer Wayfair increased revenue and narrowed its loss in the third quarter thanks to what the company's CEO called "customer growth accelerating at a phenomenal pace."

With a little over two weeks until Black Friday weekend, Best Buy, HHgregg and other retailers are hoping many U.S. consumers have made shopping after Thanksgiving dinner a holiday tradition.

The consumer electronics retailers joined a growing list of retailers that released their Thanksgiving 
plans this week. Both Best Buy and HHgregg have decided to keep their same holiday sales plans from last year.

A prolonged drop in gas prices is boosting hopes among retailers that consumers will spend more this holiday season.

According to the latest Consumer Fuels Survey by the National Association of Convenience Stores (NACS), more than one in four (26%) consumers expect to increase their spending this month, a seven-point jump over the past month and the highest percentage this year. Last November, only 21% of consumers expected to increase their spending, according to the survey.

Store remodels can yield big results, according to Atlas Logistics, with a 7% to 10% increase in sales to existing customers.

It’s recommended that a complete store remodel occur every five to seven years to keep things current. And such remodels can yield big results in terms of increasing sales, according to Atlas Logistics.

Nearly one-third of retailers surveyed by JLL say they plan to open on Thanksgiving Day in order to get a jump on Black Friday sales.

JLL’s 2015 Holiday Sentiment Report, which includes feedback from largely national or global retailers in JLL-managed shopping centers across the United States, also reveals more than half of those retailers expect an uptick in shopper traffic this year.

Target is planning to not only open on Thanksgiving Day but also roll out a new “10 Days of Deals” promotion to increase traffic to its stores.

As part of the “10 Days of Deals,” the retailer announced it will offer daily discounts on electronics, kitchenware, toys and more from Nov. 22 through Dec. 1. In addition, guests will have access to a Black Friday presale on Nov. 25.

Online retail sales continue to increase – both in absolute terms and as a percentage of total retail sales. The fact remains, however, that online commerce takes place in what is essentially a one-dimensional transactional venue.

It would take a pretty big event to cause Nordstrom, Saks Fifth Avenue, Bergdorf Goodman, Saks Off 5th, and Neiman Marcus to all align their online discount offers.

Singles Day, coming up on Nov. 11, is just that size of an event. Once an informal celebration of the Chinese singles dating scene, Chinese e-commerce giant Alibaba formally turned Singles Day into a shopping holiday in 2009. The occasion generated gross merchandise volume of more than $9.3 billion on the Alibaba Alipay mobile and digital payment platform alone in 2014.