Marketing Tactics

The giant of online retailing apparently is developing a taste for brick-and-mortar.

In news that is likely to set off a wave of speculation, Amazon confirmed it will open its second physical bookstore, this time at Westfield UTC mall in San Diego, California. Amazon Books is expected to open at the open-air shopping center sometime this summer.

Retailers who sell Calvin Klein brand apparel are watching sales closely to see how the fashion brand is impacted by a new deal with pop star Justin Bieber that changes how brands engage with celebrities to drive sales.

Bieber has embarked on a world tour for the first time in four years to support his new best-selling album "Purpose" – and help sell Calvin Klein products. That’s good news for retailers because Bieber has lots of fans and the Calvin Klein brand will be deeply woven into live performances and integrated into social media efforts.

Starbucks on Monday opened a store in the Jamaica section of Queens, New York, which has a strong job training component.

The location is the first in a nationwide initiative Starbucks announced last summer to open stores in at least 15 diverse urban communities across the United States by 2018, with the aim to create new jobs, engage local women and minority-owned vendors and suppliers, and collaborate with local nonprofits to support training opportunities for youth in the individual communities.

Less than a month after Hudson’s Bay Company brought Saks Fifth Avenue to Canadian shoppers, the company this month is opening the first of 25 planned Saks Off 5th stores.

Three new Saks Off 5th stores are scheduled to open on March 17 in Vaughan Mills, Halton Hills and Niagara-on-the-Lake, Ontario. The openings will allow Canadians to experience the ultimate "thrill of the hunt" shopping that Saks Off 5th is renowned for, with access to the some of the best brands and fantastic finds, in a fun to shop store format,” according to the company.

The “March Madness” college basketball tournament will no doubt a major trending topic on social media for the next few weeks, and sporting goods retailer The Finish Line Inc. is joining the craziness.

The Finish Line is offering customers two opportunities to digitally celebrate March Madness games this year. The retailer is offering a Finish Line Bracket Challenge for its Winner’s Circle loyalty program members with a top prize of $5,000, as well as the #CallYourShot social campaign that will last the duration of the tournament.

Earlier this month, DSW announced plans to acquire Ebuys Inc. an off-price footwear and accessories e-tailer. This news follows last month’s reports that Hudson’s Bay (the owner of Saks Fifth Avenue and other department store chains) was acquiring Gilt Group.