Marketing Tactics

At CVS Health’s annual Analyst Day held Wednesday here, Helena Foulkes, CVS/pharmacy president, shared significant details on the progress CVS Health has made to drive growth in its stores.

eBay has come up with a clever solution to help Americans solve a common dilemma: what to do about unwanted holiday gifts.

The online marketplace retailer will operate pop-up selling stations in three select Westfield shopping centers across the country during “Boxing Weekend” from Dec. 26 (Boxing Day) to Dec. 27. The stations will be located at Westfield San Francisco Centre, San Francisco; Westfield Garden State Plaza, Paramus, New Jersey; and Westfield Hawthorn Center, Vernon Hills, Illinois.

Supervalu’s Cub Foods division reimagined a former Kmart location in central Minnesota for a new format featuring a massive liquor store.

Burberry is teaming up with top-flight partners including movie studio Dreamworks and Google to deliver next-generation marketing campaigns that include interactive 3-D displays and real-time video promotions. [Media Post]

Life could be so much simpler for retailers and suppliers – and better for most consumers too – if federal lawmakers could find a way to grant the industry this one, not-so-simple, holiday wish.

Allen, Texas -- Trademark Property, announced that jewelry designer Kendra Scott will open at Watters Creek at Montgomery Farms, the 800,000-sq.-ft. mixed-use center in Allen, Texas. The 2,054 sq. ft. boutique, which will be located near White House | Black Market and Anthropologie, is slated to open in spring 2016.

Seattle -- Madison Marquette announced that Din Tai Fung will open at Pacific Place located in downtown Seattle, in the summer of 2016. With only six U.S. restaurants, Din Tai Fung will be located in a 9,216 sq. ft. space on level four of the shopping center.

Din Tai Fung currently operates more than 100 locations worldwide with branches in Japan, the United States, South Korea, Singapore, China, Hong Kong, Indonesia, Malaysia, Australia, Thailand and most recently in Dubai.

Social commerce is evolving, which means the omnichannel world is changing, too. Even the mere definition of omnichannel is in flux as the lines between commerce and communication blur and new platforms proliferate.

It’s been a slow evolution, with many attempts to perfect social commerce resulting in failure. Will consumers ever have a world where commerce is one with their social experience? Right now the experience is a lot like being at a party, talking with friends, only to be interrupted by an uninvited guest trying to sell you fabric softener.

2015 has been a good year for e-commerce. Alibaba shattered records on Singles Day with $14.3 billion in sales. India witnessed a boom in e-commerce investment from companies looking to win the millions of new smartphone users. Even the Girl Scouts joined the digital mix, rolling out version 2.0 of their Digital Cookie program to boost their online cookie sales.

Lillian Vernon, who grew a home business selling monogrammed pocketbooks and belts, into one of America's best-known mail-order businesses, died on Monday. She was 88.

Vernon and her family came to the United States in 1937 as Jewish immigrants from Germany fleeing Hitler. She was newly married and pregnant with her first child when she started her business in 1951.

The Lillian Vernon Corp. was the first company owned by a woman to be listed on the American Stock Exchange, in 1987, according to the New York Times.