Marketing Tactics

Hudson's Bay Co. is the latest department store retailer to report weak holiday sales.   The Canadian retailer, whose banners include Hudson’s Bay, Saks Fifth Avenue and Lord & Taylor, reported a 0.7% decrease in consolidated comparable sales in the nine-week holiday selling period that ended Dec. 31.  

Ascena Retail Group Inc. cut its earnings outlook as poor sales moved it into a highly promotional stance during the holiday period.   The operator of Ann Taylor, Loft, Dressbarn, Lane Bryant, Maurices and Catherines said total same-same sales declined 3.1% during the November/December period.    

Despite disappointing results from some retailers, overall holiday sales are shaping up to be in line with industry projections.  

Party City Holdco Inc. continues to acquire its franchised locations.   The company has entered into an agreement to acquire a master franchise group representing 18 franchise stores in Louisiana, Alabama, Mississippi and Florida, and with estimated 2016 sales of approximately $34 million. The purchase price is estimated to be $14.5 million to $15.0 million.  

Despite being criticized as being impersonal gift options, gift cards continue to rise in popularity.   In fact, gifts care are increasingly expected and eagerly used, especially among "older" millennial adults, according to “Prepaid and Gift Cards in the U.S., 5th Edition,” a report from market research firm Packaged Facts.  

The National Retail Federation is donating $1 (up to $10,000) to RetilROI for every unique session review on the NRF mobile app at the association’s annual “Big Show” in New York City.    RetailROI (the Retail Orphan Initiative) is a charity started by the retail community to help orphans and vulnerable children worldwide through clean water, education and computer learning projects.  

Albertsons is helping expand online grocery purchases to low-income individuals nationwide.   The United States Department of Agriculture (USDA) has selected Albertsons Companies to participate in the online purchasing pilot for Supplemental Nutrition Assistance Program (SNAP) — a service targeting low-income households.   

Online spending, and the amount of purchases made after the standard shipping deadline, were on the rise this holiday season.