Marketing Tactics

Plymouth Meeting, Pa. -- PREIT will begin construction next summer on LEGOLAND Discovery Center Philadelphia at Plymouth Meeting Mall in Plymouth Meeting, Pennsylvania. The 33,000 sq. ft. attraction, is a unique indoor attractions based on the popular LEGO brick, designed for families with children aged 3-10.

Before you declare your personalized marketing efforts a success, check with your customers.

That is the overriding message from a global study of 1,200 consumers and 200 marketing professionals conducted in October 2015 by Forrester Consulting for hybris. The study, “The Contextual Marketing Imperative,” finds that while 66% of marketers rate their efforts at personalization as “very good” or “excellent,” just 31% of consumers report companies are consistently delivering personalized, cross-channel experiences

Walmart confirmed that its CMO, Stephen Quinn, who had held executive marketing positions with the chain for 10 years, will retire in January.

Michael Francis, Target Corp.'s former marketing guru, has been hired as a consultant. Francis spent 26 years at Target and most recently served as global brand officer for DreamWorks Animation. In August, he announced that he planned to step down from Dreamworks.

Jordan’s Furniture has opened a massive store in New Haven, Connecticut, and this time the retailer is putting customers on the ropes — literally.

Jordan’s, known for its larger-than-life stores that combine retail with entertainment, pulled out all the stops for the 192,500-sq.-ft. location. Some 20,000 sq. ft. of the space is devoted to entertainment attractions that include an elaborate indoor rope course, a water show complete with light and sound effects, a pizzeria and ice cream counter.

Target merges physical and digital retailing in its holiday pop-up, Target Wonderland, in Manhattan.

Former Target CMO Michael Francis will reportedly serve as a marketing consultant at Walmart when the retailer’s current CMO steps down.

The Wall Street Journal reported that Stephen Quinn will retire as executive VP and CMO in January after spending nearly a decade at the Walmart. Francis, who spent 27 years with Target, is expected to join Walmart to initiate a broad marketing revamp and work closely with Quinn’s successor, The Journal said, citing a person it said was familiar with the situation.

The 127-year old family owned Belk department store chain is family owned no more, although one of the founder’s descendants remains in place as CEO.

The private equity firm Sycamore Partners completed its previously announced acquisition of the 296 unit Belk chain on Dec. 10, thus beginning a new chapter for what had been the nation’s oldest privately held department store retailer.

There is a new tourist attraction in Washington, D.C., and visitors have a retailer to thank.

The Smithsonian’s National Museum of American History has opened “Wegmans Wonderplace,” the first gallery on the National Mall tailored for the learning needs of children six and under. The space, made possible by a $1.5 million gift and in-kind donations from Wegmans Food Market, allows kids to “cook” in a kitchen inspired by Julia Child’s.

Watch this video for a time-lapsed video on how Target transformed a 16,000-sq.-ft. space in Manhattan into its holiday-themed pop-up, Target Wonderland.