Marketing Tactics

Move over millennials, there are two demographics ready to shake up the consumer landscape and impact retail sales.

Fresh, real and hot (as in spicy) are among the top trends food retailers can look to capitalize on in the new year, according to one of the nation’s foremost food authorit

Walmart and the Walmart Foundation is out with its annual Giving Report which puts a monetary value on all the ways the retailer and its charitable arm sought to make a difference during the 2015 fiscal year.

From a big picture standpoint, Walmart and the Walmart Foundation donated more than $1.4 billion in cash and in kind donations, primarily food, and Walmart’s 2.2 million employees also contributed more than 1.5 million hours of their time outside of work to volunteer causes.

The Army and Air Force Exchange Service (AAFES) in partnership with the producers of the film Point Break have devised a novel approach to thanking those protecting American freedom.

Going into the final stretch of the holiday season, a majority of Americans are far from finished with their holiday shopping. 

Pinterest is adding a new feature to its Buyable Pins in-app purchase mechanism aimed at price-conscious shoppers.

Microsoft introduced its HoloLens interactive 3-D virtual reality platform at the beginning of 2015. So far, it has not entered wide use among consumers or businesses.

According to The Verge, Microsoft is promoting HoloLens with a HoloLens Experience Showcase live demo area in its New York flagship store.

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Going into the final stretch of the holiday season, a majority of Americans are far from finished with their holiday shopping.

Seventy-three percent (73%) plan to shop last minute (vs. 79% in 2014), as most wait to find the best deals (44% vs. 46% in 2014), according to the latest American Express Spending & Saving Tracker.

Other reasons consumers are shopping last minute include trying to save up until they have enough money (22%, on par with 2014) and difficulty finding the time to shop (20% vs. 16% in 2014).

Dollar Shave Club has been a thorn in Gillette’s side since launching its disruptive subscription business model.

Shoppers are expected to turn out in droves this coming Saturday (“Super Saturday”) and also on Sunday, the last weekend before Christmas.