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Marketing Tactics

  • Target in new partnership with hot online subscription company

    Target is getting more pet-friendly as it extends its partnering initiatives with popular online retail brands.   The discounter announced it will sell toys and treats from Bark, the company that operates subscription-based online pet supplies retailer BarkBox. It's the first time Bark products will be available in retail stores.    Based in New York City, Bark launched in 2012 and now counts over 500,000 subscribers. It is known for its fun and quirky toy and natural treat lines.

  • Simon launches ‘concierge bot’

    Simon is debuting a new type of concierge — one that never calls in sick.   The mall owner launched a chatbot designed to deliver customers at its 208 North American centers useful information as they shop.  Described as the industry’s first enterprise-wide bot, the artificial intelligence-based technology is available through Facebook Messenger, and provides store and restaurant information, hours of operation, special events, daily promotions and a list of available amenities.  

  • Timberland unveils new experiential store format

    Timberland has opened a new concept store that will be completely transformed with a new theme and products every six weeks.  

  • Popular British brand to jump the pond

    Hunter, best known for its signature rain boots, is expanding its fledgling retail footprint.   The iconic British brand will make its North American freestanding retail debut in October, at Yorkdale Shopping Centre in Toronto.   

  • These two retailers played key role to defeat controversial proposal

    Target Corp. and Best Buy didn't just talk the talk when it came to killing a border adjustment tax on imports that was the centerpiece of House Republicans tax reform plan.    In the first six months of 2017, Best Buy spent $1.71 million in lobbying efforts, twice as much as it spent the entire year in 2016, the Star Tribune reported. Target Corp. spent $1.48 million lobbying from January through June 2017, which was slightly less than it spent all of last year.  

  • Report: Dunkin' Donuts trying on a new name

    What's in a name? That's a question Dunkin' Donuts is wrestling with.   In a move to get people to think of the chain more as a coffee destination, the company is considering eliminating "Donuts" from its name, according to several media reports. In a test, the chain will open a new location, in Pasadena, California, that will be simply called Dunkin'. Several other locations will also be given the condensed name.   

  • L.L.Bean bests Amazon in...

    For the third straight year, L.L.Bean has beat out Amazon in a customer service ranking.   The outdoor outfitter came out on top in Prosper Insights & Analytics’ annual review of service excellence among retailers, with Amazon a close second. Rounding out the top five; Lands’ End, Fingerhut, and Kohl’s.  

  • Q&A: Office Depot merchandising VP discusses back-to-school

    The back-to-school shopping season is in full swing, and Office Depot is ready.   With back-to-school spending expected to reach $83.6 billion, an increase of more than 10% over last year’s $75.8 billion, according to the National Retail Federation, Office Depot is eager to grab its portion of this back-to-school wallet share. To achieve this goal, the office supplies retailer is diversifying assortments and stepping up fulfillment efforts.  
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