Kardashian Kollection Komes to Sears

HOFFMAN ESTATES, Ill. -- Sears, along with Bruno Schiavi's Jupi International, have teamed up with Kim, Khloe and Kourtney Kardashian to launch the Kardashian Kollection in 400 Sears stores nationwide in August. In a first for the sisters, the new brand will be included in exclusive shopping destinations created inside Sears department stores, the company reported.

"Together with Sears we have created an exclusive collection that will reflect Kim, Khloe and Kourtney's bold sense of fashion," said Australian entrepreneur and fashion designer Bruno Schiavi. "Customers and fans will have a chance to share in all things Kardashian."

According to Sears, the collection will feature pieces that "embrace Kim's glamorous red carpet looks, Kourtney's more Bohemian chic vibe and Khloe's rocker style."Products will include a ready-to-wear apparel collection, handbags, lingerie, jewelry and footwear. The Kardashian Kollection will be launched with a comprehensive marketing roll out that includes a national TV and print campaign as well as in-store appearances.

"Each Kardashian sister is a trend setter in her own right, bringing their unique styles together raises the bar for fashion at Sears, " said John Goodman, EVP apparel and home for Sears Holdings. "The collection offers our customers designer looks and appeal at approachable prices. Our team is really looking forward to working with all three sisters to bring this timely brand to customers."