Marketing Tactics

New York City -- Strategic branding firm Graj + Gustavsen said Monday that it has been retained by Brooks Bros. to consult on the apparel retailer’s branding initiatives.

According to Lou Amendola, chief merchandising officer for Brooks Bros., “We are excited to be working with the team at Graj + Gustavsen. Their deep expertise in consumer brand positioning and insight into market trends made them the ideal partner as we continue to explore brand building opportunities for Brooks Bros.”

Marina Del Ray, Calif. -- Cooking.com and recipe video website Good Bite announced that Cooking.com will be building and managing a new online kitchenware store for Good Bite.

Mooresville, N.C.-based Lowe's is adding Dacor to its appliance mix in select Lowe's stores and offering Dacor for special order from the rest.

Costa Mesa, Calif.-based Dacor makes luxury kitchen appliances. Two of the standout products offered through Lowe's are the Renaissance 36-in. Gas Cooktop and the Renaissance 30-in. Single Wall Oven. 

NEW YORK — EcoTools, an earth-friendly bath and beauty products brand, has made its way to Walmart.

Last month, a variety of EcoTools cosmetic brushes lined the shelves of Walmart stores throughout the country. EcoTools also introduced the EcoTools everyday collection 6-piece brush set exclusively at Walmart. The collection, which comes in a hemp case, includes an angled blush brush, an angle eyeliner brush, concealer brush, eye shading brush and detailer/lip brush. The 6-piece set retails for $10.98.

Matthews, N.C. -- Family Dollar Stores launched its strategic alignment with Marketing Management, Inc. (MMI) in front of more than 100 key suppliers at the company's Private Brand Summit Thursday in Charlotte, N.C. Through this exclusive on-site alignment, MMI will assist Family Dollar with private brand sourcing, product development, category analytics, assortment strategy, quality assurance and customer insights.

NEW YORK -- Consumers always want more. Whether it is a thinner, lighter iPad, a faster car or a muffin with more blueberries. The same is true in the world of coupons where a stumbling national economy caused shoppers to demand more coupons from consumer packaged goods companies.

Pompano Beach, Fla. -- Winn Dixie Stores has contracted Green Secure Solutions to clean, sanitize and protect shopping carts, hand baskets, handicap carts, food trays and other equipment at the grocer’s 484 stores.