Marketing Tactics

SAN FRANCISCO — Levi's announced that its Denizen jeans brand is making its U.S. debut exclusively at Target stores and on Target.com. 

The brand first launched in Asia in 2010 and is available in China, India, Mexico, Pakistan, Singapore and South Korea, in addition to the United States.

COLORADO SPRINGS, Colo. — SC Johnson is bringing together its cleaning brands in a new, lightweight sprayer.

The SC Johnson all-in-one cleaning system brings together Windex, Fantastik, Scrubbing Bubbles, Pledge and Shout Carpet. The cleaning system allows users to hold 3-of-the-5 concentrated cleaner cartridges at once in a single hand-held sprayer, allowing consumers to seamlessly clean each room and surface by instantly switching among the cleaners.

North Plainfield, N.J. -- Results of a survey released Tuesday by shopping center owner Levin Management Corp. showed that, while store sales remain relatively flat, the majority of its retail tenants are optimistic about the balance of 2011.

BENTONVILLE, Ark. — Walmart announced that it is making back-to-school shopping even easier with new store improvements. Back-to-school items are now organized, both in stores and online, in one place and categorized by school age group, so families can quickly and easily shop supplies appropriate for their child’s grade, the company reported. Many of the most common school supply list items are located down the center of the back-to-school aisle allowing families to quickly check these items off their list.

SALISBURY, N.C. — Food Lion stores located along the coasts of North Carolina and South Carolina raised more than $100,000 during the retailer's "Thriller on the Griller at the Beach" events.

The events, which took place from June 17 to July 3 at 14 stores, raised $101,149, Food Lion said. The company said that the funds raised surpassed the retailer's goal by nearly $15,000.

At least one retail analyst saw Target’s Black Friday in July promotion last week as an exercise in creative marketing and evidence that even bigger things could be coming this fall when the retailer ends a relationship with Amazon and brings its online efforts in-house.

Citigroup retail analyst Deb Weinswig said the Black Friday promotion “should also help to reinforce Target as a destination for deals and value ahead of the up-coming back-to-school and holiday seasons.”

Prices were cut on 1,500 items at Target.com last Friday as the retailer executed an online-only Black Friday in July promotion. It was the second consecutive year Target conducted the event which, despite the name, pales in comparison to the real Black Friday, which is an operational nightmare and features extreme discounts on prices retailers would rather not get in the habit of offering at other times of the year.

A new infant through tween apparel line from Gwen Stefani called Harajuku Mini for Target is slated to hits stores this fall, according to various media reports of an interview the singer did with Women’s Wear Daily. Prices are expected to range from $3.99 to $39.99.

Stefani already has an adult line of clothes called Harajuku, so it’s not like Target is taking a flyer on a completely unknown commodity.