Marketing Tactics

NEW YORK — Kmart is changing its approach to fashion with a new campaign focused on individual style rather than name brands or trends. The campaign, titled "Money can't buy style," will debut this fall and will feature non-actors in Kmart looks they've created themselves.

New York City -- While the majority of global consumers still perceive store brands to be the same as or better than national brands, a one year trend analysis indicates that their positive perceptions toward store brands may be starting to decline slightly. This is the latest finding from a study conducted by Ipsos Marketing, Consumer Goods.

WASHINGTON — First Lady Michelle Obama on Wednesday afternoon will be joined by corporate chiefs from Walmart, Walgreens and Supervalu and smaller regional market chains as she announces a new initiative to support the Let's Move! campaign, according to a Monday posting on the blog site Obama Foodorama.

SALISBURY, N.C. — Food Lion unveiled Wednesday six new stores in the Greenville, S.C., area market.

SALISBURY, N.C. — Food Lion stores located along the coasts of North Carolina and South Carolina raised more than $100,000 during the retailer's "Thriller on the Griller at the Beach" events.

The events, which took place from June 17 to July 3 at 14 stores, raised $101,149, Food Lion said. The company said that the funds raised surpassed the retailer's goal by nearly $15,000.

Baltimore -- A white paper released Tuesday by marketing communications firm Vertis Communications, entitled “power2thewomen2.0: the Shopping Trend Revolution Continues,” revealed that women wield formidable purchasing power, controlling approximately $5 trillion in spending annually, but that how they interact with retailers and marketers differs greatly.

Plano, Texas -- J.C. Penney Co. said Tuesday that its veteran marketing chief Mike Boylson has retired from the company. His successor will be selected by newly minted CEO Ron Johnson in what will be the former Apple executive’s first senior-level appointment at J.C. Penney.

Boylson was with the department store chain for more than three decades, the last eight years as chief marketing officer. He said in June he would retire from the company on July 1, according to a J.C. Penney spokeswoman.

HOFFMAN ESTATES, Ill. — Kmart announced that as part of its back-to-school campaign it would offer college students and their parents the ability to reserve purchases by making four payments throughout the summer and allowing students to pick up items at a Kmart store near their campus.

The promotion is part of the retailer's "Epic Year, Epic You!" campaign seeks to meet customers' evolving BTS needs.