Marketing Tactics

The economic challenges sweeping the country have been tough, but, like most things in life, it’s not the challenging times that define you, but what you do during them. For leaders in the retail industry the last few years have led to great innovation, providing the retail industry every opportunity to reinvent in areas across their operations including in the area of environmental sustainability. 

NEW YORK  — Spanish retailer Zara is giving consumers greater access to its European style with the launch of its first U.S. e-commerce site. 

New York City -- Macy’s reported that its same-store sales rose 5% in August, beating estimates. The retailer said sales would have been higher by 1.5% points without the impact of Hurricane Irene. Industry analysts had warned that the storm would impact department stores and specialty retailers the most as consumers focused on buying generators and other emergency and recovery items versus back-to-school and discretionary products.

MINNEAPOLIS — Target is ushering in fall with Sonia Kashuk’s latest collection at Target, including shades and makeup brushes in a chic new print.

The Sonia Kashuk 2011 fall collection includes:

• Brush Couture Five-Piece Brush Set ($14.99): The five-piece brush set comes in a chic black-and-white tribal print and includes a powder/blusher brush, crease brush, synthetic concealer/foundation brush, small eye shadow brush and smudge brush.

SHADE ADDITIONS

NEW YORK — Sears and Kmart stores announced that they are supporting emergency relief efforts in a dozen states to help residents recover from Hurricane Irene’s damaging winds and floodwaters.

Sears and Kmart stores will offer discounts on recovery items in stores throughout Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, North Carolina, Pennsylvania, Rhode Island and Vermont.

Key discounts include:

Kmart:

WAYNE, N.J. — Toys"R"Us annonced that in honor of Halloween it is opening dedicated in-store "spook"tiques offering a broad assortment of costumes and accessories, safety gear, candy and more. The retailer said it will also host a special trick-or-treat event in its stores nationwide on Saturday, Oct. 29.

Walmart suppliers interested in learning more about the sales opportunity presented by serving Hispanic customers domestically and internationally will have several opportunities to do so in the weeks and months ahead.

New York City -- Toys “R” Us will open fewer holiday pop-up stores this year, Reuters reported.

In 2010, the chain opened some 600 temporary Toys “R” Us stores nationwide. But spokeswoman Kathleen Waugh said the company has decided to open fewer stores this holiday season, according to the report.