Marketing Tactics

SAN BERNARDINO, Calif. — Stater Bros. Supermarkets, which operates 167 stores in Southern California, announced that it will be the title sponsor of the largest car show on the West Coast as well as the largest Supermarket Chain sponsored event in America.  

The Stater Bros. Route 66 Rendezvous will be held from Thursday, Sept. 15 through Sunday, Sept. 18 along the historic streets of downtown San Bernardino.  This is the 15th straight year that Stater Bros. has been the title sponsor.

Riverside, Calif. -- Chicago-based General Growth Properties said that its Galleria at Tyler mall property, located in Riverside, Calif., has named Christina Riojas as its marketing manager.

Riojas' marketing duties will include the coordination and implementation of strategic advertising, public relations, budgeting, retailer relations and special events.  She most recently comes from Lake Elsinore Outlets (Lake Elsinore, Calif.) as marketing director.

SALISBURY, N.C. — Bottom Dollar Food invited customers to contribute to its Hurricane Irene disaster relief campaign.

The campaign, which ended Tuesday, supported efforts of the American Red Cross to raise funds that would serve those impacted areas by the hurricane. Bottom Dollar Food accepted register donations at stores in Virginia and Washington, D.C., and surrounding areas, as well as stores in the greater Philadelphia region. Bottom Dollar Food donated $4,000 to the American Red Cross.

ROCHESTER, N.Y. — Eastman Kodak Company announced that it had entered into an exclusive offering with HSN to sell the Kodak Easyshare Touch M5370 Digital Camera on Sept. 4 to celebrate 100 Million cameras sold over the last fifteen years.  The camera was available at a special price on HSN for $149.95 including free shipping through Sunday, Sept. 4.  

Target last week announced the donation $250,000 in cash and product to assist with Hurricane Irene relief efforts, pushing the total amount the company has committed to domestic disaster relief to more than $1 million. The donations will be distributed among relief agencies including The Salvation Army and the American Red Cross. In addition, Target is giving gift cards and 10,000 relief kits to other local, regional and national nonprofit organizations for such essentials as water and food.

Armonk, N.Y. -- Apparel sales are expected to post year-over-year gains during the fall shopping season (August, September and October), with especially big increases in children's apparel, according to an analytics-based forecast by IBM.

Sales in children's apparel this fall are expected to total $2.6 billion, an 11.1% increase over the prior-year period. Women's apparel sales are projected to total $9.2 billion, up 3.1% over last year.

The economic challenges sweeping the country have been tough, but, like most things in life, it’s not the challenging times that define you, but what you do during them. For leaders in the retail industry the last few years have led to great innovation, providing the retail industry every opportunity to reinvent in areas across their operations including in the area of environmental sustainability. 

NEW YORK  — Spanish retailer Zara is giving consumers greater access to its European style with the launch of its first U.S. e-commerce site.