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'Dancing' star named face of Macy's activewear line


NEW YORK — Macy's announced that it will debut Ideology, a new brand of activewear, this spring. Cheryl Burke, renowned professional dancer and two-time winner of Dancingwith the Stars, will serve as the face of the new brand.

"The Ideology collection mirrors Cheryl's inspiring ability to bringtalent, determination, and style to both her personal and professionallives. Cheryl signed a yearlong deal with Ideology to be the line'sexclusive brand ambassador. Cheryl is a gifted artist and a championdancer, but there's also something genuine and relatable about her. Ithink the Ideology customer will respond to her energy and down-to-earthsensibility as much as to her very impressive achievements," saidNancy Slavin, SVP marketing for Macy's merchandising group.

Ideology is Macy's first exclusive activewear brand and will include tanks, pants, sports bras, jackets and other items with such features as antimicrobial and water-resistant fabric to provide a comfortable fitness experience, the company said. Products range from $7.98 to $58.

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