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Marketing Tactics

  • Reeds Jewelers and Alliance Data team for credit card services

    Dallas -- Loyalty and marketing solution-provider Alliance Data Systems Corp. said Thursday that it has signed a multi-year renewal agreement to continue providing private label credit card services to Reeds Jewelers.

  • Finish Line names digital marketing exec

    Indianapolis -- The Finish Line said Thursday it has appointed Jay Custard as VP of digital marketing for the company.

    Custard’s responsibilities include leading and directing corporate strategies involving digital customer acquisition, retention and superior customer satisfaction, as well as developing new strategies to support future growth.

    He was previously VP of e-commerce, global, for Crocs.

  • Walmart revs up NASCAR partnership

    BENTONVILLE, Ark. — Walmart announced that it is expanding its Race Time 2012 program to give fans more accessibility to discounted race tickets, driver appearances and fan events at stores, a greater selection of authentic NASCAR merchandise and a special sponsorship of Bill Elliott at the Coke Zero 400.

  • Lowe’s partners with social site Houzz in dream kitchen promo

    Mooresville, N.C. -- Lowe's announced that is partnering with Houzz, a social site for home remodeling and design, to offer consumers the chance to win a dream kitchen.

    As part of its marketing relationship with Houzz, Lowe's has launched the “Dream Kitchen” sweepstakes, giving customers the chance to win a dream kitchen, valued at $50,000, designed and built by Houzz's top designers and contractors with materials from Lowe's.

  • "Fresh Air" era begins at JCP

    NEW YORK— The transformation of JCPenney into America’ favorite store will begin with dramatically simplified pricing strategy and promotional cadence supplemented by an improved product presentation that will allow the 110-year-old company to regain its personality with a new generation of shoppers, according to CEO Ron Johnson.

  • Hy-Vee launches mobile shopping app

    WEST DES MOINES, Iowa — Hy-Vee has introduced a mobile application that it said could make locating pie crust in its stores as easy as saying "pie."

    The supermarket chain announced the release of the app, which allows customers to locate products, browse ads, search for recipes, build shopping lists, shop and interact with the company through social media. The app is built on the AT&T Mobile Enterprise Applications Platform and uses Taqtile Mobility's Shingle solution.

  • J.C. Penney pins future on new, three-tiered pricing strategy and in-store shops

    New York City -- Ron Johnson, CEO of J.C. Penney, unveiled his hotly anticipated vision for the chain’s future on Wednesday. The chain is looking to transform itself and the entire department store shopping experience with a three-pronged pricing structure, far less promotional clutter, and in-store shops (as many as 80 to 100) within its stores.

    Called the "fair and square" pricing strategy, the new model is designed to offer appealing initial prices that are not confused by multiple promotions, deep discounts and daily sales. 

  • Lowe's takes new partnership to the Houzz

    MOORESVILLE, N.C. — Lowe's announced that is partnering with Houzz, a leading social site for home remodeling and design, to offer consumers the chance to win a dream kitchen.

    As part of its marketing relationship with Houzz, Lowe's has launched the “Dream Kitchen” sweepstakes, giving customers the chance to win a dream kitchen, valued at $50,000, designed and built by Houzz's top designers and contractors with materials from Lowe's.

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