Hy-Vee launches mobile shopping app

WEST DES MOINES, Iowa — Hy-Vee has introduced a mobile application that it said could make locating pie crust in its stores as easy as saying "pie."

The supermarket chain announced the release of the app, which allows customers to locate products, browse ads, search for recipes, build shopping lists, shop and interact with the company through social media. The app is built on the AT&T Mobile Enterprise Applications Platform and uses Taqtile Mobility's Shingle solution.

"We decided to jump into the social media conversation and make our stores easier to navigate by developing an app that helps you find the foods you're looking for faster and even tweet about what's missing on our shelves," Hy-Vee assistant VP media relations Ruth Comer said. "This app gives us another way to communicate with customers and fulfill our mission of making lives easier, healthier and happier."