Marketing Tactics

Justin Timberlake, Celine Dion, Taylor Swift and Lionel Richie kept the mood light and celebratory at Walmart’s annual meeting. See what The New York Times had to say about the event.


 

New York -- Dollar General Corp. on Monday reported a 36% jump in quarterly profit and raised its expectations for the year as its momentum continued.

Dollar General earned $213.4 million in the fiscal first quarter ended on May 4, up from $157.0 million a year earlier. Sales rose 13% to $3.9 billion. Same-store sales increased 6.7%.

ENGLEWOOD, Colo. — Sports Authority has launched its first-ever customer loyalty program, The League, which offers members 5% back on their total point balances of 100 points or more earned quarterly. 

Bowling Green, Ky. -- Pan-Oston was awarded the Domino’s Pizza Teamwork Award for 2011 at its annual Supplier Summit. The award was in recognition of Pan-Oston’s  teamwork and execution of the New Image Counters, which the supplier engineered, manufactured and delivered within 90 days to six stores.

This is the second award given to Pan-Oston by Domino’s Pizza, the first award being the prestigious Partner Award for 2007.

Englewood, Col. -- Sports Authority has announced the launch of its first-ever customer rewards program, The League, which offers members 5% back on their total point balances of 100 points or more earned quarterly.

The program offers one of the highest reward funding rates, as well as the lowest reward threshold amongst leaders in the full-line sporting goods retail industry, allowing members qualify for rewards sooner, the retailer said.
 

RESTON, Va., and ATLANTA — A simple and convenient returns policy is an important factor in the decision to make a purchase online, a new study form comScore and UPS found. According to the Online Shopping Customer Experience Study, 63% of online shoppers look at a retailer’s return policy before making a purchase. Nearly half said they would shop more often and recommend a retailer with a lenient returns policy, indicating its value in driving customer loyalty.

NEW YORK — JCPenney has asked a New York Federal court to dismiss a lawsuit filed by the visual merchandising firm Hudson + Broad over the Plexiglass LED square frame used in the chain’s new “Fair and Square” branding campaign, Women’s Wear Daily reported.

GRAPEVINE, Texas — GameStop customers outside of the United States will soon have access to the PlayStation Network's downloadable content from Sony Computer Entertainment Europe. This digital option will be available at more than 1,600 store locations in Australia, New Zealand, France, Italy, Spain, Germany, Austria and Switzerland. Customers in those countries will have the ability to purchase DLC with any form of payment including trade credits, gift cards and cash.