Marketing Tactics

Toronto -- Sears Canada said Tuesday it has debuted a permanent shoppable iPad application for its Wish Book catalog after a temporary launch for the 2011 holiday shopping season.

The app will contain various content throughout any given year, the first of which appears Tuesday in the form of the 60th anniversary Wish Book.

Katy, Texas -- After placing some restricted Houston Astros merchandise on the sales floors of several of its Houston stores, Academy Sports + Outdoors issued a formal apology to the Major League Baseball team and its fans.

"We express our apologies to Houston Astros fans, our partners at the Houston Astros ball club, along with Major League Baseball for inadvertently releasing the new Astros t-shirts in limited quantity," said Rodney Faldyn, Academy Sports + Outdoors president and CEO.

San Antonio -- Consumers plan to buy more gifts this year, according to a recent survey commissioned by USAA and released Monday. The fourth annual USAA holiday spending survey indicated that consumer sentiment toward holiday budgeting has become more positive in 2012 when compared to 2011 (53% versus 45%).

Value fashion retailer Primark’s new flagship on Oxford St. (at Tottenham Court Rd.) spans some 82,300 sq. ft. over four floors. Designed by Dalziel & Pow, London, the store has a bold, modern look,  complete with a faux tube station, a massive LED screen and colorful graphics. Digital integration is a key element, with specially commissioned brand films playing on the exterior wall of the elevator lifts. An animated store map is featured on the elevator walls and throughout the store to help with customer navigation.

Grapevine, Texas -- GameStop Corp. announced Friday it has unveiled a new store concept called GameStop Kids and will open 80 holiday stores in U.S. malls.

GameStop Kids stores will feature an assortment of the most popular video games and accessories, toy brands and collectibles, showcased in temporary mall spaces.

The first GameStop Kids location opened Friday at the Grapevine Mills Mall in Grapevine, Texas, with all other locations opening in the coming days and weeks, according to the company.

New York -- Results of the 16th annual Brand Keys Loyalty Leaders survey released Friday revealed that Apple, Amazon, Samsung, YouTube and Twitter have the most loyal followings.

New York -- Consumers are expected to spend an average of $582 on holiday shopping this season, and 23% plan to spend more than $750, according to a survey by Accenture. And half of consumers (52%) expect to increase their spending by $250 or more.

St. Louis -- Build-A-Bear Workshop reported a net loss of $4.3 million in its third quarter, compared with net income of $0.9 million a year ago, and said it would close 50 to 60 underperforming locations in the next two years in an effort to improve its profitability and reach its “optimal” count of 225 to 250 locations.