Marketing Tactics

GRAND RAPIDS, Mich. — Meijer last week announced its donation of 35 reconditioned semi-tractors to local food banks, academic organizations and law enforcement throughout the Midwest.

The donation is part of the chain's ongoing commitment to support the communities it serves, the company said.

CAMP HILL, Pa. — Rite Aid on Tuesday announced its partnership with BL Body, a collection of shape wear exclusively available in Rite Aid stores, on a sweepstakes with a first prize trip for two to the location of the reality program “The Biggest Loser.”

Rite Aid is taking sweepstake entries through Jan. 22 for the $4,000-grand prize. Second prize is a year's membership for two to the Biggest Loser Club online weight loss program, a $479 value.

Retail executives are invited to introduce their rising stars to the industry’s leading store development and facilities event -- SPECS, which will be held March 13-16, 2011, at the Gaylord Texan in Grapevine, Texas. Qualified senior executives and their future leaders will receive FREE registration to this year’s show.

By Richard P. Edwards, [email protected]

Real estate portfolio optimization has become standard practice for retailers and, in the current environment, store closings often outnumber openings. In many cases, closing stores is a proactive move. For instance, healthy retailers strengthen their positions by closing under-performing stores and relocating stores within a market is an ongoing process when retailers review leases up for renewal or look to improve their position in the area.

New York City -- A report released Tuesday by the International Council of Shopping Centers and Goldman Sachs Group said that U.S. retail sales are up 3.6% on a year-over-year basis.

Same-store sales at a selection of U.S. retailers rose 0.4% from the week ended Jan. 1 from the prior week, the groups also said.

GOODLETTSVILLE, Tenn. - Dollar General announced that in addition to opening 625 new stores in fiscal 2011, it intends to create 6,000 new jobs. 

“Bringing our store model of convenience and value to more people in more states is an exciting opportunity for us,” said Rick Dreiling, Dollar General’s chairman and CEO. “We believe the new communities and states we are entering will benefit from the new jobs, shopping choices and dedication to community found at Dollar General.“

SUNBURY, Pa. - Weis Markets has announced that it has lowered the prices on 2,400 staple items, and that it will freeze the prices of these products for 90 days through April 2. 

MINNEAPOLIS - Target has created a new way for parents to share news about their new baby. The company last week announced the launch of its Big Baby Billboard, an interactive online experience that includes an outdoor presence in New York City and Los Angeles. For a limited time, parents can visit the Target Baby Facebook page to create a playful digital birth announcement that can be shared online with family and friends, the company reported. Target said it will then randomly select birth announcements for display in New York City's Times Square (through Jan.

Retailers who report monthly sales are set to report their best December results in several years this Thursday assuming preseason forecasts and in-season upward revisions prove accurate. Total holiday sales are forecast to increase in the low- to mid-single digits, and Thursday’s monthly results from the likes of Target, Macy’s, Kohl’s, TJX and others will offer an indication of how good a season it was.

LAS VEGAS - Sears announced that it has launched a new social media initiative called the Sears Blue Blogger Crew, which is dedicated to providing knowledgeable, industry bloggers the opportunity to engage in consumer electronics announcements, events and activities throughout the year.