Marketing Tactics

Dodgeville, Wis. -- Canvas Lands' End is reinventing the pop-up concept by taking it online with the first-ever blog-up shop. The result is Arrivals, a virtual pop-up shop series curated by eight well-known fashion and lifestyle bloggers. Each shop will function as its own mini e-commerce site and will feature fall and holiday looks styled by the blogger in his or her unique style that readers can purchase.

By Peter Burgoyne, [email protected]

Target added to its roster of action sports athletes recently with the signing of Canadian freeskier Rosalind Groenewoud.

According to Target, she is affectionately recognized by many simply as Roz G and is known for her amplitude and large variety of tricks. Widely considered to be one of the most influential halfpipe skiers in the world she joins eight other elite action sports athletes representing Target.

New York -- Sales of Halloween candy, decorations and other items may not reach the $8 billion mark anticipated earlier by the National Retail Federation as Hurricane Sandy turned consumers’ attentions elsewhere.

San Jose, Calif. -- Orchard Supply Hardware Stores Corp. said Wednesday it has named Samantha Osselaer as VP marketing, effective Nov. 5.

Osselaer was most recently senior director, creative and branding, for Overstock.com and has also served as a creative VP for both Smith & Hawken and Macy’s.

As one of her duties, Osselaer will lead the branding and marketing of the chain’s new neighborhood store format that is currently being rolled out.

MOORESVILLE, N.C. — Lowe’s is donating $1 million to disaster relief and rebuilding efforts in communities affected by Hurricane Sandy. Lowe’s will work with its national nonprofit partners to provide both immediate and long-term support to local communities across the Northeast.

WAYNE, N.J. — The Toys"R"Us Children's Fund has pledged a $500,000 donation to Save the Children, a global humanitarian organization, to support its initial work and assessment of needs for children and families in evacuation shelters. These funds will also help the organization distribute much-needed items, including hygiene kits, diapers, and baby wipes.