Marketing Tactics

NEW YORK — Tiffany & Co. is polishing up its social media efforts to more effectively engage with a new generation of shoppers with its launch of From Out of the Blue on Tumblr.

Reston, Va. -- Spending on Cyber Monday reached $1.46 billion, up 17% versus a year ago, making it the heaviest online spending day in history, according to comScore.

Retail e-commerce spending for the first 26 days of the November-December 2012 holiday season rose to $16.4 billion, up 16% versus the corresponding days last year.

By many accounts, Walgreens is already a mobile retailing veteran. But eager to keep its service exciting and valuable, the drug store chain recently added a new product-mapping service within its mobile strategy.

Walgreens began its mobile journey in September 2009, when it launched an app designed to “improve the way our customers interact with us,” explained Tim McCauley, senior director, mobile commerce for Deerfield, Ill.-based Walgreens.

New York -- Cyber Monday continues its importance, driving a nearly 22% increase in year-over-year online sales, Chase reported Tuesday as part of its latest Holiday Pulse report. Monday sales beat Sunday, the next highest day, by a margin of 26.7%.

Target is working its way across Canada beginning this week by hosting special events in 20 cities to build interest in the planned opening of 124 stores in 2013.

Uptown, downtown and all over town, New York had an influx of new stores during the past 12 months. While it was hard narrowing down the choices, here’s my annual 10 Best list:

• C. Wonder: The brand’s second Manhattan location is even more whimsical and colorful than the first. With decor that includes polka-dot horses, multicolored striped zebras and 6-ft. logo teddy bears, the 8,000-sq.-ft. store personifies C. Wonder’s fun, upbeat personality. (Shops at Columbus Circle, 18 Columbus Circle)

Mississauga, Ontario -- Target will sponsor a tour across Canada that will visit more than 20 communities ahead of the planned opening of its stores in the country, the retailer said Tuesday.

The tour will start in Halifax, Nova Scotia, and conclude in British Columbia in the middle of December. Target plans to open 124 stores in Canada starting in March and April 2013.

Washington, D.C. -- A report released Tuesday by the Conference Board showed that consumer confidence rose in November to the highest level in more than four years.

The confidence index climbed to 73.7, the highest since February 2008, from a revised 73.1 reading the prior month, indicating that U.S. household spending will keep growing.

A median forecast of 75 economists surveyed by Bloomberg projected a reading of 73.