Marketing Tactics

PLANO, Texas — Unseasonably cold and wet weather and cautious consumer spending negatively impacted business at Dr Pepper Snapple Group, which reported second quarter 2013 net sales of $1.61 billion, a 1% decrease from $1.62 for the same period last year. 

Reported income from operations for the quarter was $285 million, including $7 million of unrealized commodity mark-to-market losses. Reported income from operations was $300 million in the prior year period, including $6 million of unrealized commodity mark-to-market losses.

INDIANAPOLIS — Office supplies and clothing retailers are not the only ones vying for foot traffic during back-to-school season. Students need laptops and other consumer electronics, too, and specialty retailer HH Gregg is jumping into the fray with its list of sales and specials targeted at the tech-savvy crowd.

The Indianapolis-based retailer is marketing lightweight laptops, fully equipped with high-powered processors and storage, and Samsung tablets to schools with computer- and audiovisual-equipped classrooms as well as college-bound students. 

Irvine, Calif. – Taco Bell plans to discontinue all kids’ meals and toys at its U.S. restaurants. The fast-food chain will start removing the items from its menu at stores this month at anticipates to have eliminated all kids’ meals and toys in the U.S. by January of next year. Menu items from kids’ meals will remain available for individual purchase.

Greg Creed, CEO of Taco Bell, said kids’ meals are not part of the company’s long-range strategy and have an insignificant impact on overall sales.

MENOMONEE FALLS, Wis. — Kohl’s is continuing its partnerships with the American Cancer Society and the Southeast Wisconsin affiliate of Susan G. Komen. To that end, the retailer and its philanthropic platform, Kohl’s Cares, have donated $1.7 million to support and expand education and patient-assistance programs.

Fort Worth, Texas - RadioShack Corp. on Tuesday reported a second-quarter loss that was bigger than analysts expected. However, revenue beat expectations, with the first increase in same-store sales since 2010, and the chain announced it was bringing on consultants to help with its turnaround.

Seattle -- Starbucks Coffee Company is entering the yogurt business. The company announced it has entered into a strategic agreement with the makers of Dannon to offer a jointly created and developed selection of specialty yogurt products in participating Starbucks stores and in grocery channels.

LAKEVILLE-MIDDLEBORO, Mass. — Ocean Spray Cranberries has appointed Thano Chaltas to the newly created role of global CMO. He will report directly to Ken Romanzi, SVP and COO of Ocean Spray Brands.

Chaltas will be responsible for global brand development, and a part of the grower-owned cooperative’s leadership team. 

I’m sure I’m not the only one who has some pretty vivid memories of back- to-school shopping: getting dragged out alongside my mother to buy new outfits and a few No. 2 pencils. Now, it seems like everyone in the retail world is finding a way to join the party.