Marketing Tactics

SEATTLE — REI (Recreational Equipment Inc.), a national outdoor gear and clothing retailer, has announced that Angela Owen has been named SVP marketing and Lee Fromson has become SVP merchandising. 

"With more than 50 combined years with the outdoor industry, Angela and Lee have a wealth of experience in driving innovation and leading essential company business units," said Brian Unmacht, REI's EVP. "They have well-deserved reputations for developing high performing teams and are highly regarded for their strategic leadership."

Seattle -- REI announced that Annie Zipfel has been promoted to senior VP marketing. With her, REI will not hire a chief marketing officer as previously announced, but instead add a senior creative leader to the company.

Zipfel joined REI in 2012 as the divisional VP customer marketing, and was named VP of the marketing division in January 2014. Prior to REI, she held leadership and strategic roles at Target and General Mills.

Lexington, Mass. -- The Collective Brands Performance + Lifestyle Group (PLG), which owns such brands as Sperry Top-Sider, Saucony, Keds and Stride Rite, announced today that is has signed new agreements with partners in 10 countries to continue the rapid international expansion of several of its brands in Mexico, Indonesia, Japan, five South American countries and the Czech Republic.

Dallas -- Alliance Data Systems announced it has signed a multi-year renewal agreement to continue providing private label credit card services to The Buckle, Kearney, Neb., which operates more than 430 stores in 43 states, as well as a robust e-commerce business.

Buckle cardholders will continue to earn "B-Reward" points with every purchase. Exclusive to cardholders, the B-Rewards points-based loyalty program allows cardholders to accumulate points that can be redeemed for dollars-off certificates for in-store or online purchases.

Cincinnati -- Macy’s net income in the three months ended Jan. 28 rose a better-than-expected 12% to $745 million as the chain, buoyed by strong holiday and online sales. The company has now seen net income rise in three straight quarters.

ST. LOUIS — Six percent more men are doing the primary grocery shopping for their families versus five years ago, according to results of a new survey by Schnucks.

SAN FRANCISCO — Three-of-every-4 consumers using smartphones and tablets respond to a call to action after seeing a location-specific message, according to the Mobile Audience Insights Report issued by JiWire on Wednesday.

Bethlehem, Pa. -- Peeps & Co. has opened its third store, in The Shoppes at Sands, next to the Sands Casino Resort Bethlehem, Bethlehem, Pa. The store offers an energy-filled environment immersing visitors in sight, sound and taste.

Peeps is the retail arm of candy-maker Just Born, whose brands include Peeps and Mike and Ike.

St. Louis -- Build-A-Bear Workshop reported a loss of $9 million for the fourth quarter, down from a profit of $8.3 million in the year-ago period. Total revenue dropped 5% to $119 million. The company said its profit and revenue took a hit when two movies it important product tie-ins with underperformed.

Toy buyers, manufacturers, retailers and others, simply curious about the latest trends, gathered this week at the massive Javitz Center in New York City to see what would be the hottest products for 2012.

Technology continues to be a popular driver of new products, as evidenced by the number of toys designed specifically to work with the iPhone or iPad. However, there was also an apparent shift toward more simple toys, perhaps reflecting the current economy and the inability of many parents to shell out $100 on a toy that will only get played with a short while.