HH Gregg woos tech-savvy BTS crowd

INDIANAPOLIS — Office supplies and clothing retailers are not the only ones vying for foot traffic during back-to-school season. Students need laptops and other consumer electronics, too, and specialty retailer HH Gregg is jumping into the fray with its list of sales and specials targeted at the tech-savvy crowd.

The Indianapolis-based retailer is marketing lightweight laptops, fully equipped with high-powered processors and storage, and Samsung tablets to schools with computer- and audiovisual-equipped classrooms as well as college-bound students.

It’s also courting college-bound students who are looking to furnish dorm rooms or apartments with flat-panel televisions, compact refrigerators, microwaves and small cooking appliances.

HH Gregg will offer special pricing on select back-to-school items while supplies last from Saturday, July 25–Aug.3, and will offer qualified buyers 12-month financing on purchases.

"Back to school shopping is starting earlier this year, and HH Gregg is ready to help our customers pick the best computers and electronics for their needs,” said Jeff Pearson, SVP of marketing for HH Gregg. “Our friendly and knowledgeable staff can help students and their families choose from the latest computers, televisions, tablets and smart phones, and small appliances to make sure they get a product that fits their needs at a great price.”

HH Gregg is a specialty retailer of home appliances, televisions, computers, consumer electronics, home entertainment furniture, mattresses, fitness equipment and related services. It operates 228 stores in Alabama, Delaware, Florida, Georgia, Illinois, Indiana, Kentucky, Louisiana, Maryland, Mississippi, Missouri, New Jersey, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Virginia, West Virginia and Wisconsin.