Marketing Tactics

GRAPEVINE, Texas — As retailers large and small vie for foot traffic during the highly competitive back-to-school season, GameStop is focusing its efforts on the segment of its market that is on summer vacation.

The multichannel video game retailer has launched a five-week Summer Playcation promotion the offers gamers deals now through Aug. 18 in all U.S. GameStop locations.

Warrendale, Pa. -- Rue21 is partnering with Sony Pictures Entertainment to promote the release of "The Mortal Instruments: City of Bones.” The promotion awards a winner with two tickets to the Hollywood movie premiere; three additional winners receive movie prize packs.

In addition, Rue21 is hosting two legs of Sony Pictures' 10-market mall tour where fans can see the stars of the film, Lily Collins and Jamie Campbell Bower. Rue21 is hosting the events at the Chicago Ridge Mall (Chicago) and Franklin Mills Mall (Philadelphia).

Given the choice of shopping at only one retailer for the rest of their lives, millennial parents chose Walmart over several other popular retailers.
The study of the millenials, those age 25 to 34, was conducted by Vision Critical, and not surprisingly showed the demographic group changed purchasing habits and behaviors after starting a family.

San Francisco – PBteen, a subsidiary of the Pottery Barn brand of Williams-Sonoma Inc., will open its first Annapolis, Md., store at the Westfield Annapolis shopping center on July 20. The store will include the PBteen Design Lab, which allows shoppers to digitally create room designs using drag-and-drop technology on a computer monitor.

There are a wide range of experiments in the marketplace right now, and plenty of angst related to same-day delivery of products and consumer’s desire for more immediate e-commerce gratification. Walmart, Amazon and others appear intent on unlocking what is seen by some as the next big thing in retail, but an interesting piece by Fox Business bring a new perspective to whether shoppers care. Click here to read more. 

Bensalem, Pa. -- Philly It Cheesesteaks and MGM Financial Strategies Inc. have signed leases at the 43,550-sq.-ft. Centre Plaza in Bensalem, Pa., according to Levin Management Corp.

Philly It Cheesesteaks opened a 1,700-sq.-ft. in the spring, while MGM Financial Strategies Inc. will follow with a 1,700-sq.-ft. opening this summer or fall.

MINNEAPOLIS — According to Kantar Media’s Marx report, retailer promotion activity continued to grow with a 21.6% increase to more than 11.3 billion pages in the first half of 2013, with Walmart leading in retailer activity.

Following on Walmart’s heels were Walgreens, Target and Family Dollar.

Average spending per school age child is expected to decline this year from 2012 levels, according to the National Retail Federation, setting the stage for heightened competition in an already intensely competitive seasonal selling period.

NRF said spending per child in grades K-12 would decline to $634 in 2013 compared to $688 last year and spending per college student would decline to $836 from $907. The trade group forecast total K-12 spending of $26.7 billion and total back-to-college spending of $45.8 billion for a combined market size of $72.5 billion.