Marketing Tactics

Consistent with Walmart’s drive toward every day low prices, January saw the company run fewer, but larger advertising inserts, according to the latest information from marketing intelligence firm Market Track. To see how Walmart’s advertising activity stacked up to other top retailers, click here.

East Palo Alto, Calif. -- Ikea said Thursday it has plugged in four Blink Level 2 electric vehicle charging stations at its East Palo Alto, Calif., store. The initiative is in partnership with ECOtality and represents the eighth EV project for IKEA in the United States.

To charge an EV at Ikea East Palo Alto, drivers pull into a designated parking spot, swipe their Blink InCard (RFID card), and plug the charger into the EV to charge the vehicle.

New York City -- CVS/pharmacy announced on Thursday that it is providing several free services, educational information and special product offers during February's American Heart Month.

New York City -- Apple Inc. and Sam’s Club are in early discussions to expand their partnership, possibly by adding in-store Apple shops in select Sam’s locations, according to a report on 9to5Mac, a website for Apple enthusiasts. Sam's Club stores already sell iPhone, iPad, and iPod products.

The report, which cited unnamed sources, said that a range of plans are being discussed, including having Sam’s simply sell a broader range of Apple products without in-store features.

Sparks, Md. -- Spice and flavoring company McCormick and Co. will open its first-ever retail location, McCormick World of Flavors, at Harborplace in Baltimore.

The 3,800-plus-sq.-ft. store will display McCormick’s full line-up of products along with interactive and educational displays. Visitors will be invited to chart their personal flavor profile and explore the origins of spices, among other activities. The space will also include a demonstration area where McCormick's own chefs and celebrity chefs will cook using McCormick flavors.

St. Louis -- Build-A-Bear Workshop will open a store in Sinai Hospital in Baltimore, Md., on Feb. 27. This will be the chain’s second store located inside a hospital.

“When kids are sick or injured, making a new furry friend is a great way to take their mind off of their treatment and a teddy bear hug can help them feel better,” said Maxine Clark, company founder and chief executive. “We’re proud that Build-A-Bear Workshop can bring teddy bear hugs and a positive experience to the children of Sinai Hospital.”

New York City -- The popular television talk show host and comedian Ellen DeGeneres said she was “proud and happy” that J.C. Penney remained committed to her after One Million Moms asked the retailer to dump her as a spokesperson because she is gay.

The group, a division of the conservative American Family Association, warned they would boycott J.C. Penney stores if the chain did not go along with their request.

DeGeneres addressed the issue on Tuesday at the taping of her television show. The show will air on Wednesday.

New York City -- Target Corp.’s launch of its latest limited edition collection, by designer Jason Wu, went off relatively problem-free compared with its Missoni launch last fall.

Mississauga, Ontario -- Wal-Mart Stores isn’t about to let the grass grow under its feet in Canada. The discounter plans to spend about $753 million this fiscal year to expand its store presence in Canada, before rival Target Corp. begins its push in the country.

There has been a lot of chatter in our industry circles — really, everywhere — about the recent big announcement from J.C. Penney CEO Ron Johnson regarding the iconic brand’s plans for the future. Anyone who’s visited a J.C. Penney lately — present company included — can see the brand needs to make some changes. They’ve been losing traction to competitors like Target and Kohl’s in recent years, and, in my opinion, have had some trouble defining themselves in a fairly crowded and competitive segment. Similar to the issues facing Sears, J.C.