Marketing Tactics

Toronto -- A Thursday report by Reuters said that Sears Canada is cutting prices on more than 5,000 items as a competitive preemptive move before Wal-Mart and Target begin their expansion march across the country.

According to the report, Sears Canada will also roll out weekly sales promotions and new signage.

At Westfield San Francisco Centre, shoppers have the opportunity to win a $1,000 shopping spree, while Westfield has the chance to gain valuable marketing access.

Westfield mall patrons are invited to text “spree” and their email address in order to be entered into a drawing for a $1,000 shopping spree. The text also opts them in to receive ongoing alerts and up to four messages per month from Westfield.

Opt-out is easy, requiring only a “stop” text to a designated number.

Boston -- Research results released Thursday by mobile and social merchandising solution-provider Zmags found that less than one-third of the top 100 Internet retailers are prepared for tablet shopping.

According to “Mobile & Tablet e-Commerce: Is anyone really ready?” commissioned by research firm Hawk Partners, too few retailers have optimized sites for tablet commerce. Most are simply relying on their standard websites to provide an “adequate enough” tablet shopping experience.

BOCA RATON, Fla. — Office Depot is hoping to appeal to working women with a new desk accessories line. The See Jane Work line includes mix-and-match organizational products starting at just $3.99.

TORONTO — Canadians who need an extra jolt to get through shopping at Target will get some help via Starbucks. Target Canada and Starbucks Coffee Canada have agreed to open Starbucks licensed stores inside most of the 125 to 135 stores that Target plans to open in the region.

PLEASANTON, Calif. — Safeway is launching a first-of-its kind competition that could land one chef with a job with the Safeway Culinary Kitchens and his or recipe included in the Open Nature Skillet Meal line. The competition will culminate in a final cook-off at the Safeway Culinary Kitchens in Pleasanton, Calif., where chefs will cook their original, delicious and nutritious skillet meals.

NEW YORK — Gap Inc. is turning to the blogosphere for its new "Be Bright" global marketing campaign. The company announced that it has partnered with six fashion and lifestyle blogs to promote its spring collection.

Toronto -- Target Canada Co. and Starbucks Coffee Canada announced Wednesday an agreement that will put Starbucks licensed stores inside most of the 125 to 135 stores that Target plans to open in the region.

"Our goal is to bring the true Target brand shopping experience to our Canadian guests, so expanding our relationship with Starbucks as we enter the Canadian marketplace is a natural fit," said John Morioka, senior VP merchandising, Target Canada. There are currently 1,097 Starbucks locations within Target stores in the United States.

What a fortuitous promotion Target ran this week featuring a collection of nine Grammy Award nominated artists in its weekly ad. The awards program drew a record audience, and between ads during the broadcast and the artists featured in the circular Target gave a broad range of music lovers a reason to visit Target.com during the show or stop by their local store after the program.

LAKELAND, Fla. — Publix Super Markets has promoted Kelly Williams-Puccio to executive director of Publix Super Markets Charities.

In her new position, Williams-Puccio will be responsible for the strategic direction of the foundation, managing foundation giving policies and processes and maintaining the charitable legacy of company founder, George Jenkins.