Marketing Tactics

Broomfield, Colo. -- Mrs. Fields Cookies said Tuesday it will open a new location at Arista Place, located in Broomfield, Colo.

The flagship store, which is slated to launch construction this month, will feature a new store design and branding. It is expected to open in March 2013.

The new design, said the company, will incorporate more soft seating and a retail area for ordering cookie gifts online. The corporate location will also serve as the company’s training university for new franchisees.

Framingham, Mass. -- A survey by Staples of 1,000 American shoppers revealed that the majority tend to wait until the last minute to mail holiday gifts.

The Staples Winter Holiday Survey found that two-thirds of those polled confessed to sending holiday cards out too late and nearly half admitted to shipping gifts at the last minute.

MATTHEWS, N.C. — Less than six months after joining Family Dollar, Tammy L. DeBoer has been named SVP of food.

DeBoer will report to Paul White, EVP and CMO at the rapidly growing discount retailer. This latest appointment comes as the retailer has taken steps to position itself as a one-stop destination for shoppers with expanded assortments of food and consumables.

NEW YORK — Iconix Brand Group has acquired the Umbro brand from Nike for $225 million in cash.

The purchase price was funded with Iconix’s recently completed $600 million securitized financing facility, which gives the company flexibility to pursue other deals. Iconix chairman and CEO Neil Cole alluded to that possibility in commenting on the Umbro acquisition.

GRAND RAPIDS, Mich. — Employees at the Grand Rapids-based retailer Meijer raised $3 million for the 2012 United Way Workforce Campaign for the second year in a row. The workforce campaign aims to improve the lives of those in need by meeting critical needs of the community.

Through the first 30 days of the holiday season online sales have surpassed $20 billion with several days last week above the $1 billion mark.

New York -- Early reports indicate that Target Corp.’s holiday promotion with Neiman Marcus is not off to the spectacular start that many industry experts had expected. The promotion includes some 50 gift items featuring works of 24 well-known designers from Marc Jacobs to Diane von Furstenberg to Judith Leiber.

Chicago -- Social media is now essential to marketing in the retail industry, according to a recent BDO USA survey, which found that 86% of retail CMOs have included social media in their holiday marketing strategy. The executives said social media accounts for 10% of their holiday advertising and marketing budgets this year.

New York -- Brixmor Property Group announced four lease executions with Ross Dress for Less  across the Brixmor portfolio. Within the Brixmor portfolio of shopping centers, Ross currently has 26 locations in 11 states and encompasses approximately 800,000 sq. ft.

Denton, Texas -- RED Development announced it will bring Dillard’s department store to Rayzor Ranch Town Center, the new, open-air retail and entertainment destination now under development in Denton, Texas.  

Dillard’s, being planned as a 126,000-sq.-ft. store, is the first anchor department store named for the new project since RED became an owner and assumed the management of the property in 2010.