Marketing Tactics

Washington, D.C. -- According to NRF’s latest holiday survey conducted by Prosper Insights & Analytics, nearly half (49.9%) of holiday shoppers indicate they plan to do the remainder of their holiday shopping online, the highest percent in the survey’s 11-year history. As of Dec. 9, before the most recent weekend, 32 million holiday shoppers had not even started shopping.

New York - Nearly four-in-10 Americans (38%) plan to spend less this holiday season than they did last year, while 14% plan to spend more this year and 47% plan to spend about the same amount as last year. According to a new Bankrate.com report, Americans planning to spend less outnumber those planning to spend more in each age and income group.

Algonquin, Ill. — Fuddruckers has opened a 6,600-sq.-ft. fast casual restaurant in the Algonquin Commons lifestyle center in Algonquin, Ill., a northwest suburb of Chicago. The new restaurant replaces a Cheeseburger in Paradise, according to Luby’s, Inc., the parent company of both brands and the owner of the site.

The Algonquin Commons restaurant will showcase Fuddruckers’ new interior scheme, which pays homage to the chains roadhouse look, while refreshing the look to cater to today’s more sophisticated tastes.

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Duane Reade launched a “Show Us Your Party Legs” holiday photo contest on Facebook. The contest is a omnichannel social media marketing campaign that aims to raise awareness of Duane Reade-brand hosiery products that will run through Jan. 4.

It has been a rough start to the holiday season for the closeout retail sector. Building #19, a New England-based closeout chain that became something of a local institution, recently closed its doors after 50 years in business (though it plans to reopen a few locations as specialty rug stores). A few days later, national closeout powerhouse Big Lots reported disappointing financial results for the third quarter.

Office Depot plans to expand 3D Systems Cube 3-D printing services to 150 Office Depot stores nationwide as a result of positive customer feedback.

The Campbell Soup Company has appointed Yin Woon Rani to the newly created role of VP of integrated marketing, effective Jan. 2, 2014. She will be based at Campbell’s world headquarters in Camden, N.J.

Rani will be responsible for establishing the strategic direction for Campbell’s advertising, media, global design and digital marketing and social media, and for ensuring alignment with Campbell’s business strategies.