Marketing Tactics

WASHINGTON — U.S. families are increasingly embracing organic products when they shop, according to a study conducted in mid-January by the Organic Trade Association.

"More and more parents choose organic foods primarily because of their desire to provide healthful options for their children," said Christine Bushway, OTA's CEO and executive director.

ST. PAUL, Minn. — Shortly after announcing the opening of its first firearms store in Minnesota, Gander Mountain came out with a new online and social media initiative aimed at promoting responsible gun ownership.

As part of its “With Rights Comes Responsibility; Secure Your Firearms” initiative, Gander Mountain today launched www.ResponsibilityPledge.com, where firearms owners and those thinking of becoming an owner can take a pledge of personal responsibility.

Boston -- Walmart Canada and Target Canada are very competitively positioned from a basket price perspective, according to a recent report by Kantar Retail.  

Based on the study’s results, Kantar Retail believes that Target’s “Pay Less” consumables prices will stack up well against its Canadian competition and that the retailer will prove to be a formidable challenge to Walmart Canada’s price position in the market.  

St. Clairsville, Ohio -- Youngstown, Ohio-based Cafaro Co. said Wednesday that MC Sports will debut in the area with a new store at Cafaro’s Ohio Valley Mall, in St. Clairsville, Ohio, in July.

The new store will be located next to Sears, occupying nearly 23,000 sq. ft. of retail space.

San Francisco -- More than half of Americans shop and spend money to improve their moods, according to a new survey.

The study, by Ebates.com, found that 63.9% of women engage in “retail therapy,” compared with 39.8% of men, and the belief that it improves moods was found among 39.2% of women, compared with 20.6% of men. The survey was conducted online by TNS Global and included 1,000 adults.

ECRM compared retail circular advertising in March 2012 vs. March 2013 and noticed some common overall trends across top retail chains. Surprisingly the total number of pages per circular increased across the majority of retailers included in the study which shows that retailers are still focused heavily on their print circulars.

First it was RadioSchack and now Target has ended another electronics initiative with Best Buy.

Target and Best Buy confirmed earlier this week that they agreed to end a partnership begun last August that involved Target offering Best Buy’s Geek Squad services at 29 stores in Minneapolis and Denver. Earlier this year, Target ended a more extensive relationship with RadioShack that involved

CHATTANOOGA, Tenn. — Bi-Lo annouced that, through April 30, it will host its fourth annual Paws “Feed the Love” campaign. “Feed the Love” is a pet food drive in which food donations go to local-area food banks for families in need to be able to provide food for the four-legged members of their families.

SAN FRANCISCO — The a good amount of Americans, particularly women, are using shopping to improve their moods, according to a new survey.

The study, by Ebates.com, found that 63.9% of women engage in "retail therapy," compared with 39.8% of men, and the belief that it improves moods was found among 39.2% of women, compared with 20.6% of men. The survey was conducted online by TNS Global and included 1,000 adults.

MIAMI BEACH, Fla. — Hispanicize 2013, the annual Latino trends event, has announced Procter & Gamble as the official presenting sponsor for this year's event taking place in Miami Beach from April 9 to 13. This is P&G's first year as the presenting sponsor of the Hispanicize event.