Marketing Tactics

LeBron James has teamed up with Sprite to change the game off the court for four people via a social media contest.

Tampa, Fla. - CoreMedia, a web content management (WCM) company, has released CoreMedia LiveContext 2.0, a next-generation digital engagement application integrated with IBM WebSphere Commerce that empowers e-commerce and marketing professionals to transform their online stores with deeper, more visually appealing and immersive experiences.

Unleashed by Petco is taking over the reins of the largest surfing dog competition in the United States. Fifty dogs are expected to participate in this year's Surf Dog competition, which will be held July 13 in Imperial Beach, Calif., adjacent to the pier.

Lowe’s hosted the competition for the past eight years. Unleashed by Petco is ready to take the helm and take things to “the next level.”

New York – Macy’s Inc. beat Wall Street expectations with profits of $224 million in the first quarter of fiscal 2014, up 3.2% from $217 million in the same quarter the prior year.

Earnings rose even as sales fell 1.7% to $6.38 billion, from $6.39 billion. Same-store sales declined 0.8%. Increased operating income and decreased cost of sales helped boost net income, while severe winter weather took a toll on sales.

3M brand Post-it is sponsoring Startup Weekend, a program through the nonprofit UP Global that helps entrepreneurs launch their businesses in one weekend.

As part of this sponsorship, Post-it Brand will provide products to approximately 300 Startup Weekend events throughout the United States. Through this partnership, the Post-it brand will play a vital role in the idea-building and sharing processes among the event participants.

Chicago -- General economic conditions, federal, state and/or local regulations, and retail competition/consolidation ranked as the top three risk factors cited by retailers, according to a survey by BDO USA. Rounding out the top five: U.S. and foreign supplier/vendor concerns and labor (health coverage, union concerns, staffing) concerns.            
 

The nation’s leading department store retailer overcame weak first quarter sales to muster a 3.2% profit improvement and expressed confidence in its performance the remainder of the year.

The company’s first quarter earnings per share of 60 cents was a penny better than analysts forecast and a 9% improvement from prior year earnings of 55 cents. However, sales declined 1.7% to nearly $6.3 billion while same store sales, excluding sales from departments licensed to third parties, fell 1.6%.

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