Marketing Tactics

CITY OF INDUSTRY, Calif. — Newegg, a leading electronics-focused e-retailer in the U.S., has launched a “flash sale” site, NeweggFlash.com.

FORT COLLINS, Colo. — Anheuser-Busch’s Fort Collins brewery is celebrating its 25th birthday.

The brewery took nearly three and a half years to construct, and according to the company was designed based on generations of brewmaster expertise. The state-of-the-art fixture has since undergone three expansions, with the last one having been completed April 2003, and which included a brewhouse renovation, additional grain silos, expansion of the fermentation and aging cellars, an additional warehouse and a new truck entrance.  

Sunnyvale, Calif. – David’s Cookies competes in a crowded marketplace and even encounters issues resulting from its own brand fragmentation. Trying to locate and convert leads around the world is understandably a huge marketing expense typically involving lots of time and travel. But since implementing the Ariba Discovery trading platform last year, David’s Cookies has found dozens of new clients with much less time, travel and expense.

Hoffman Estates, Ill. - Sears Holdings on Friday joined the growing list of retailers and other companies severing ties with Southern celebrity chef Paula Deen in the wake of the controversy regarding her use of a racial slur. Both Sears and Kmart sold Paula Deen products.

“After careful consideration of all available information, we have made the decision to phase out all products tied to the brand,” Sears said in a statement. “We will continue to evaluate the situation. Our members’ needs will be given first priority.’

San Francisco - Converse has opened its first Northern California location — and its largest store to date — in San Francisco’s Union Square shopping district. With 8,200 sq.ft. of selling space, the store offers a comprehensive assortment of Converse footwear, apparel and accessories, along with an interactive personalization process for designing one-of-a-kind Converse sneakers and clothing.

Hicksville, N.Y. - The battle between the board of Men’s Wearhouse and its founder and former chairman, George Zimmer, continues to have a significant negative impact on the company’s online image.  According to a report by GenSent Insights, the company’s sentiment score, a measure of the tone surrounding a brand on a scale of -100 to +100, plummeted from an average of + 68 in mid-June to a low of -52.  The sentiment on Twitter alone fell from an uncommonly high score of +93 to a low of -80. 

Atlanta - Spanx, the fast-growing dollar undergarment and apparel company, will open a custom designed, expanded company headquarters and a flagship store in Buckhead Atlanta, a major mixed-use project in the heart of the area’s business district. (The project, now under construction, was initially called Streets of Buckhead.)

The headquarters will occupy three floors, a rooftop garden terrace and additional balconies. Spanx is anticipated to move in November 2014.

NEW YORK — DC Comics' costumed superheroes are heading to PetSmart stores in July. The specialty pet retailer will debut an exclusive line of DC Comics-themed pet apparel and toys for dogs by Fetch for Pets.

The licensing partnership between Fetch for Pets and Warner Bros. Consumer Products on behalf of DC Entertainment features DC Comics characters such as Superman and Dynamic Duo Batman and Robin. Along with T-shirts, dresses and bandanas the line also includes ball bodies, teethers, bottle crunchers and plush figures.

The MillerCoors company is giving away a 2013 Ford Fusion SE as part of an innovative Facebook campaign targeting NASCAR fans to promote responsible consumption of alcoholic beverages.

To counteract weak demand for conventional office products, Staples is peddling some decidedly non-traditional office products as part of an expanded assortment billed as, "summer celebration essentials."

The company is offering condiments such as ketchup, mayonnaise and mustard along with grills, coolers, bottle openers, patio furniture, salty snacks and disposable cutlery to appeal to Fourth of July shoppers.