Marketing Tactics

Blyth — a direct-to-consumer company and leading designer and marketer of candles and accessories for the home, as well as health, wellness and beauty products sold through the direct selling and direct marketing channels — has promoted Jane Casey to the role of CFO.

The company this week announced that VP, CFO Robert H. Barghaus plans to retire later this year after 13 years. Barghaus will remain active as the company's CFO until Casey, an 18-year veteran with the company, assumes the role.

Chantilly, Va. -- Social media advertising revenues in the United States will grow from $5.1 billion in 2013 to $15 billion in 2018, for a compound annual growth rate (CAGR) of 24%, according to BIA/Kelsey’s latest U.S. Social Local Media Forecast. This year represents the greatest year-over-year jump in social media ad revenues, growing to $8.4 billion in 2014, largely due to increases in mobile and native advertising.

The Coca-Cola Company’s innovative fountain dispensing platform, Coca-Cola Freestyle, has unveiled three new dispensers that will significantly expand the number of customer locations suited for the technology.

The units offer additional beverage choices, including more low- and no-calorie options, as well as connectivity. The dispensers will be piloted by the end of the year.

New York – Many Americans are unsure of the level of privacy afforded by social media communications. According to a new survey of 1,141 U.S. adults from research and consulting company YouGov shows that 57% of respondents did not think social media was a good method to send private messages.

In addition, older users are less likely to venture into the realms of private messaging than younger users. Two-thirds (67%) of 18-34-year-olds have used Facebook's private messages compared to only 41% of those 55 and older.  

In a case of art imitating life, Walmart stores are featuring a pallet display of paperback books featuring a fictional cowboy who competes in the real world Professional Bull Riders organization led by a former Walmart executive.

More than 1,200 leaders from the toy and baby products industries gathered at the Marriott Marquis Hotel in New York to celebrate the 2014 Toys “R” Us Children’s Fund Gala.

Columbus, Ohio -- Chute Gerdeman has announced four team member promotions, including the appointment of Mary Lynn Waite, formerly senior designer, brand communications, to creative director.

In other promotions:

• Steve Boreman, previously senior designer, brand communications, has been named design director, brand communications.  

• Kevin Worden has been promoted to director of digital integration, information technology.  

Shoppers in Central and South America can now shop eBay in Spanish and Portuguese using their local currencies.

The global commerce platform and a mobile commerce leader launched Spanish- and Portuguese-language sites to better serve customers across Latin America.

More than 2 million people in Latin America already shop eBay in English and U.S. dollars. Now, when these customers visit eBay, they will see localized shopping experiences in Spanish or Portuguese — online and on eBay mobile.