Marketing Tactics

New York -- Urban Outfitters has signed a lease for 56,730 sq. ft. on three levels at W&H Properties’ 1333 Broadway site, where the retailer will create its innovative new “lifestyle center” concept with new features never before seen from the brand, according to Anthony Malkin, president of Malkin Holdings, which supervises the W&H Properties portfolio.

The retailer will take occupancy in September.  

New York -- Walmart has launched the latest installment of its social media-inspired merchandising initiative known as, “Get on the Shelf.”

The program, developed by the company’s digital think tank @WalmartLabs, affords entrepreneurs the ability to have their product featured on Walmart.com and possibly in select Walmart stores. The company issued an open call to anyone with an interesting product to enter between now and July 31 by submitting a video to https://getontheshelf.walmart.com.

Fremont, Calif. -- Men’s Wearhouse has launched its sixth annual National Suit Drive, with a goal to collecting 150,000 gently used professional clothing items through July 31, to donate to unemployed men and women who are trying to re-enter the workforce.

In its first five years, the Men’s Wearhouse National Suit Drive collected more than half a million pieces of business attire, including 120,000 suits.

Williamsville, N.Y. -- Tops Friendly Markets has officially unveiled 12 former Grand Union stores in eastern and northern New York under the Tops banner at grand re-opening ceremonies.

The new Tops branded stores include stores in Saratoga, Warrensburg, Warren, Franklin, Essex, Clinton and Fulton counties.

By Chuck Hundley, [email protected]

Long Beach, N.Y. – For five-store women’s specialty retailer Ooh La La Boutiques, maintaining strong customer awareness is critical for successfully competing with larger, more established brands in its crowded vertical. Add in the impact of Hurricane Sandy and its aftermath on this chain which is located in and around Long Island, and you have a business in need of personal connection with its customers.

Seattle – Starbucks is testing new drink options including handmade sodas and a coffee beverage known as “cold foam mocha.” As reported by the Starbucks Melody blog (which is not affiliated with the retailer), last month Starbucks began the second phase of a carbonated beverage test including proprietary root beer and ginger ale at select locations in Atlanta and Austin.

GLENDALE, Calif. — Nestlé Butterfinger and Twentieth Century Fox Consumer Products have announced that Bart Simpson has officially been reunited with the Butterfinger candy bar.

CHARLOTTE, N.C. — Belk is partnering with Project Runway’s 12th season to grow its brand. 

The family-owned and operated department store will be sponsoring this season's accessory wall, as well as a “Modern. Southern. Style.” design challenge that will feature a Belk executive as guest judge. This year's winning designer will have the opportunity to design and sell an exclusive line at Belk.

DEARBORN, Mich. — Workwear brand Carhartt is collaborating with vehicle seat cover protection manufacturer Covercraft to deliver Carhartt duck seat protection for pickups, SUVs, vans and over-the-road work trucks.