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BEACONS AT YOUR COMMAND
GameStop uses beacons to put customers in charge of store promotions
Retailers often use in-store beacons to push promotions to customer mobile phones as they pass by. But video game retailer GameStop Corp., which operates more than 4,200 U.S. stores, takes a different approach.
“In the store, we have multiple pieces of signage marking the location of beacons,” said Charlie Larkin, senior director of GameStop Technology Institute, the retailer’s in-house IT development center. -
North Face enhancing in-store experience with virtual reality
New York -- Outdoor apparel, equipment and footwear retailer The North Face has collaborated with Jaunt, which provides virtual reality (VF) hardware and software, on an immersive VR in-store experience designed to boost customers’ connection to the outdoors.
The attraction arrived in select North Face locations beginning in March in Chicago, and is now being rolled out to the company’s store in Manhattan. It transports viewers to Yosemite National Park and Moab, Utah, alongside North Face global athletes Cedar Wright and Sam Elias.

