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In-Store Media

  • Walmart, Toys ‘R’Us and Target going all out for ‘Force Friday II’

    Disney's marketing firepower will be on full display starting at  12:01 a.m. on Friday, Sept. 1, when it launches a global merchandise promotion — complete with augmented reality — of toys and products inspired by its upcoming film, "Star Wars: The Last Jedi."  

  • Popular British brand to jump the pond

    Hunter, best known for its signature rain boots, is expanding its fledgling retail footprint.   The iconic British brand will make its North American freestanding retail debut in October, at Yorkdale Shopping Centre in Toronto.   

  • Q&A: Office Depot merchandising VP discusses back-to-school

    The back-to-school shopping season is in full swing, and Office Depot is ready.   With back-to-school spending expected to reach $83.6 billion, an increase of more than 10% over last year’s $75.8 billion, according to the National Retail Federation, Office Depot is eager to grab its portion of this back-to-school wallet share. To achieve this goal, the office supplies retailer is diversifying assortments and stepping up fulfillment efforts.  

  • Fast-fashion giant trying on vending machines

    Uniqlo will be popping up at airports and malls across the nation — but not through retail storefronts.   Putting a new spin on the term “fast fashion,” the Japanese retailer is launching 6-ft.-high vending machines that will enable customers to purchase T-shirts and lightweight down jackets, the Wall Street Journal reported. Merchandise is packaged in boxes and cans.  

  • One of the world's fastest-growing character brands opens Times Square flagship

    An Asian brand whose characters were originally created for use as emoticons on a mobile messenger app has opened its first store in North America.     Line Friends, whose characters include whimsical-looking bears, ducks, bunnies and more, has opened a 4,628-sq.-ft. flagship in Manhattan's Times Square as part of the company's global expansion efforts.  It currently operates 84 locations in 11 countries around the globe.   

  • Godiva, New York City

    Godiva has opened its first in-store cafe in the United States, in Manhattan's Rockefeller Center.

    The newly renovated store features a seating area where customers can enjoy a new collection of French-style desserts or Godiva’s signature chocolates, along with beverages. Godiva first introduced its cafe concept in London, where it operates a 40-table cafe on the second floor of the famous Harrods department store.  

  • J.C. Penney turns TV show into women's apparel brand

    J.C. Penney has entered into an ambitious partnership with a Lifetime reality fashion show.    The department giant has launched the first-ever "Project Runway" brand, with the collection inspired by the popular show and its design contestants. Currently available in over 500 Penney stores and online, the line made its debut with a summer preview collection featuring designs inspired by season 15 winner Erin Robertson, with the full assortment planned for Sept. 8.     

  • Chinese mall installs ‘husband pods’

    Finally, an experiential retail breakthrough for the guys!   The 3 million-sq.-ft. Global Harbor Mall in Shanghai, one of Asia’s largest, has installed “husband pods” to keep men occupied while their wives or other domestic partners shop.   Each pod is padded out with a comfortable gaming chair, state of the art monitors, computer, and gamepad where the retail-weary can while away an hour playing vintage games from the Nineties.   
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