In-Store Media

In addition to posting, liking and commenting on photos, Instagram users now can also purchase from their favorite brands.   Starting Tuesday, Nov. 1, the mobile-driven social site added shoppable tags on photos from 20 retail brands, including Kate Spade, Warby Parker and JackThreads, among others — a move that will enable consumers to learn more about the items they view within an Instagram post, and even make a purchase.   

Luxury handbag and accessories brand Coach posted a 22% increase in profit for the first quarter, a result that one analyst said show the company’s turnaround is delivering.   Profit totaled $117.4 million in the quarter, or 42 cents per diluted share. Adjusted net income for the quarter totaled $126 million, or 45 cents per diluted share, slightly ahead of forecasts.  

REI has opened it largest location on the East Coast, a 51,000-sq.ft. flagship in Washington, D.C.   The store is designed to offer members of the outdoor community a place to meet and plan adventures — and shop for outdoor gear. It includes such features as a 1,052-sq.-ft. cafe, outdoor courtyard with a fire pit and tables, and a community space that offers a robust schedule of free and low-cost classes in-store classes for cycling, paddling, fitness, hiking and camping, climbing, snow sports, photography and wilderness medicine.

Knowing frazzled customers are in search of overall value, Walmart is emphasizing customer service this holiday season.   

Value and promotions will take center stage in Target Corp.’s holiday plans, along with a televised “musical” starring a 10-time Grammy-winning recording artist.   In addition to new and exclusive merchandise in every product category, Target is offering an array of holiday deals, including the return — and extension by one week — of free shipping for all online orders from Oct. 25 through Jan. 1, 2017.    

The North Face is targeted urban adventurers at its new global flagship on Manhattan’s Fifth Avenue.   The two-level, 20,000-sq.-ft. store offers an immersive brand experience that includes an interactive climbing wall, community seating and a custom embroidery service called “Lot, Stock and Barrel” that allows shoppers to personalize garments by selecting from 20 designs.   

Starbucks is bullish about its new café format, Starbucks Reserve, which will target a more sophisticated audience with premium coffees and food offerings.     The company had previously said it planned to open 500 Reserve locations globally, with the format making its debut next year. But it is looking to open as many as 1,000 locations, Bloomberg reported.

As brick-and-mortar stores race to transform themselves amid the increasing importance and influence of e-commerce, many retailers are looking to in-store digital media displays to attract and engage potential customers.      What’s more, new startups are bringing down the high cost of traffic-counting technology; making mobile marketing offers as painless as possible; and looking to virtual reality to create experiences that wow, immerse and educate consumers. Take a look at these:   

Warby Parker goes back to the future — design-wise at its new store in Seattle.   The design recalls the classic library-inspired aesthetic of the brand’s first-ever store in downtown Manhattan, and is outfitted with light oak shelving, spacious marble tabletops and brass detailing.   It also features exposed metal ceiling beams, concrete flooring and skylights.