Canada's iconic sportswear brand debuts new store concept

Customization is front and center in a new experiential format from Roots that brings the brand's heritage to life.



The iconic Canadian retailer's new 5,100-sq.-ft. store, at Yorkdale Shopping Centre in Toronto, showcases Roots’ history in an open, modern-cabin like space. Designed in collaboration with CallisonRTKL, the space features a dedicated leather customization workshop where shoppers can witness firsthand the handcrafted process that Roots' products go through. And using a digital design interface, shoppers can also customize their own products, adding a personal spin to their items.



Other features include an enhanced fitting room lounge where shoppers can relax while taking in images and artifacts from Roots’ past. Each of the fitting rooms has a different outdoor theme. Music brings life to the store through DJ areas and space for live performances.



“While working with CallisonRTKL designers, Roots meticulously showcased everything that makes their brand enduring and vital," said CRTKL VP Cindi Kato. "The space is a true reflection of Roots' commitment to the best representations of Canadian heritage, natural beauty, craftsmanship and integrity."