In-Store Media

Social media advertising is increasingly a primary focus for retail brands — and one platform dominates.

A new survey indicates millennial shopping habits are more complex than they are often given credit for.

Experiential retail remains top of mind as brands continue to experiment with new store concepts.

Macy’s is encouraging consumers to “feel good” in the newest version of its ever-changing, narrative-driven in-store experiential concept. 

H&M has a “smart” new way to encourage shoppers to recycle their unwanted clothing.

Overall, this was not a happy holiday for L Brands. Off the back of a flat holiday performance last year, group comparable sales fell by 4%.

Sally Beauty Holdings wants a bigger piece of the beauty market.

Walmart sees unique advantages it can offer brands with its new Walmart Advertising Partners program.