Old Navy goes ‘purple’ for July 4
Old Navy is celebrating inclusion in honor of America’s birthday.
The apparel retailer has launched “Purple 4th of July,” an initiative designed to illustrate what can happen “when the flag’s emblematic colors of red, white and blue come together,” the company said. Old Navy is turning the logo on its online and social channels purple through July 4, along with the logo on its Times Square flagship.
The retailer is also introducing a special edition flag T-shirt featuring a purple background.(Old Navy’s signature July 4th flag T-shirts date back to its founding in 1994.) In a nod to the brand’s birthdate, 1,994 of the collectible purple tees will be available for purchase at OldNavy.com. Additionally, the brand will open an online pop-up shop with related items.
“One thing is certain, we will never stop believing that Old Navy can be a place where customers and communities feel a sense of belonging -- and do our best to make that so,” said Old Navy president & CEO Sonia Syngal. “Our doors are open for everyone, and also open for ideas, open for love, open for differences, open for dialogue, and open for change.”
To further demonstrate its commitment to inclusion, Old Navy is giving a $25,000 donation to Open to All, which protects customers from discrimination by asking businesses to sign a pledge that when they open their doors, they are “open to all.” Old Navy was one of the founding partners to sign the pledge and display the group’s decal at all stores.