Promotions will be the key to driving CPG sales this holiday seasonThis holiday season will be challenging for CPG manufacturers as pandemic-induced uncertainty is making it difficult for brands to confidently plan seasonal marketing activities. CVS takes on Amazon, Walmart in retail digital ad market Expert Insight: Accelerating e-commerce in a post-pandemic world Westfield merges physical and digital marketing functions Retailers and retail center owners alike have been expanding their omnichannel efforts since COVID-19 altered the way they do business. Kroger integrates CPG sales data with media campaigns The Kroger Co. is providing brand advertisers access to its first-party purchase data and custom audience segments. Health, safety protocols remain most important factor for returning to a store Stores that don’t adhere to responsible safety precautions are at a real risk of losing customers. Nike goes big with new ‘Rise’ store concept Nike had added yet another store concept to its brick-and-mortar portfolio. Kroger provides advertisers targeted audio access to store shoppers A supermarket giant is automating the process for advertisers to purchase targeted audio ads on its in-store network. Regional grocers seek additional ad revenue with Mercatus Weis Markets, Smart & Final, and Piggly Wiggly Midwest will be the first grocers to leverage the new Mercatus digital advertising solution. James Avery expanding its store count James Avery Artisan Jewelry is growing in its home state. First Previous 24 25 26 27 28 Next Last
