Kohl’s kicks off holiday season with a pop-up

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Kohl’s kicks off holiday season with a pop-up

By Dan Berthiaume - 11/06/2019
kohls

Kohl’s has opened a pop-up for New Yorkers.

The department store retailer will host will host a holiday pop-up in downtown Manhattan New York City from Thursday, Nov. 7 through Sunday, Nov. 10. Folks outside the area can visit the event virtually through the use of a Snapchat portal lens that will replicate the event space in 3D and allow users to shop featured product In addition, visitors can strike a pose with a Vera Wang avatar at the event through a marker lens in the Simply Vera Vera Wang shop.

The pop-up comes as Kohl’s is launching its holiday marketing campaign, “New Gifts at Every Turn,” with  five days of thematic daily deals from Thursday, Nov. 7 through Monday, Nov. 12. The retailer will reveal nearly 20 days of thematic daily deals between November and December.  Daily Deal Reveal will kick off with five days of deals beginning Thursday, Nov. 7.

In addition, Kohl’s will promote early online and in-store Black Friday deals beginning Monday, Nov. 25. From Nov. 25-27, the retailer will offer a select number of limited-time, limited-quantity, online-only Black Friday flash deals. There will also be thousands of Black Friday deals online from Nov. 25-27 and in stores beginning Thursday, Nov. 28 (Thanksgiving Day). 

Kohl’s will offer Black Friday doorbusters starting at 12:01 a.m. CT online and 5 p.m. local time when stores open on Thanksgiving Day. Doorbusters will end 1 p.m. local time in store and online on Friday, Nov. 29, while supplies last. Customers will receive $15 Kohl’s Cash cash-back rewards for every $50 spent in stores and online the entire week.

New this year, Kohl’s will kick off Cyber Week on Saturday, Nov. 30, with a surprise Kohl’s Cash event that rewards all customers who make a purchase in-store with Kohl’s Cash valued at $5, $10 or $15 earned with every transaction in store, no minimum purchase. One per customer. There will be new deals daily throughout Cyber Week.

 In addition to the pop-up, Kohl’s is debuting several other seasonal social experiences. On Twitter, customers can engage in social conversation with Kohl’s to have a chance to receive on-demand, same-day product delivery featuring Kohl’s top brands and gifts during key holiday moments. 

In addition, Kohl’s will leverage Pinterest to connect in-store shoppers with additional gifting ideas through the use of Pinterest pincodes. Kohl’s customers can open their Pinterest app, scan a pincode using the app’s camera feature on Kohl’s “Jammies for Your Families” hangtags and in-store signage, and be taken to a Kohl's Pinterest board.

“I am confident in the plans we have for the entire holiday season and excited for our customers to experience all of the newness we have to offer them,” said Michelle Gass, Kohl’s CEO. “We have an incredible lineup of new brands and great gifts, we will deliver significant value with Kohl’s Cash, and we’ve continued to invest in the omnichannel experience for greater convenience and ease for our customers this holiday season.”