In-Store Media

QUINCY, Mass. - Retailer Work 'N Gear announced that it has teamed up with Sears and Kmart to launch America's first "store-within-a store" concept for healthcare fashions in select locations in six markets.

Called "Scrubology", the retail concept feature approximately 600 to 1,500 sq. ft. of space within Sears and Kmart stores, dedicated to the uniform needs of professionals who work as doctors, nurses, veterinarians, lab technicians and more.

New York City -- Hollister, the Southern California-themed brand from Abercrombie & Fitch, has opened its doors on Fifth Avenue in Manhattan. The 15,000-sq.-ft., two-level flagship boasts a double-height glass storefront that is covered with video screens showing a live feed of the surf back in Huntington Beach, Calif. It’s a striking effect that has passers-by lined up neck to neck.

Chicago - According to accounting firm BDO USA, LLP, 63% of chief marketing officers at leading U.S. retailers said their 2010 holiday advertising and marketing budgets have remained flat, a continued trend from 2009 (55%) and 2008 (43%).

BDO’s survey found that 20% of CMOs cited a decrease in their holiday marketing and advertising budget, signaling some flexibility, compared with 2009 (26%) and 2008 (32%). Seventeen percent of CMOs cite an increase, only slightly less than 2009 (19%).

New York - Macy’s has debuted a new environment for one of its signature businesses—women’s shoes—at its store in Oak Brook, Ill. The plan is for elements of the updated format to be implemented in additional locations going forward.

The revamp, designed by Charles Sparks + Company, Westchester, Ill., has a clean, modern look. It features “runway” fixtures, sweeping lines and monolithic linear shelving concepts. A semi-transparent screen-like segmentation of spaces allows trend statements to flow easily within the overall plan.