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CVS/pharmacy launches 'Beauty 360' concept


WOONSOCKET, R.I. CVS/pharmacy has launched Beauty 360, a new store concept that will feature a wide range of prestige and niche beauty brands from the skincare, cosmetics, men's grooming and fragrance categories. Beauty 360 will be staffed with trained and licensed professionals offering brand-specific signature services including mini-manicures, express facials, hand massages and make-up application. Beauty 360 Beauty Consultants receive extensive training across all categories and brands.

"Beauty 360 is the natural evolution of CVS/pharmacy's leadership within the beauty category," said Mike Bloom, senior vp of merchandising at CVS/pharmacy. "This new concept will redefine the beauty shopping experience by providing customers with access to prestige and niche beauty brands, as well as an unparalleled level of service."

The inaugural Beauty 360 location opens today (Nov. 3) in Washington, D.C., with the next one slated for early December in Mission Viejo, Calif. Both locations will be adjacent to CVS/pharmacy stores and can be accessed via a breezeway, as well as a separate storefront entrance. More locations are being explored across the country for 2009 in markets where beauty performs exceedingly well.

"At CVS/pharmacy, we pride ourselves on listening to our customers and giving them what they want," continued Bloom. "Beauty 360 is the result of this customer insight, combined with our extensive beauty experience. We look forward to hearing from our customers as we embark on rolling out additional Beauty 360 pilot stores in 2009."

Beauty 360 is designed to allow for maximum interaction with product and expert staff. "Innovation Stations" throughout the space highlight product technology, while "Play Stations" allow for extensive product testing. Beauty Consultants are dedicated to helping customers find the right products and to treating them to an array of signature services.

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