Virgin Megastore Times Square opens Rock band 2 pop-up

NEW YORK Virgin Megastore Times Square has teamed with MTV Games to help celebrate the special edition release of the popular game Rock Band 2 by creating a pop-up store within a store. The cafe inside the Times Square Virgin Megastore has been transformed into a Rock Band 2 pop-up store, creating 550 feet of space housing a full selection of Rock Band merchandise, interactive kiosks and customized displays.

"The idea was for Virgin Megastores to create something special that would garner attention and showcase the special release of Rock Band 2 in a fun and interactive environment," explains Kevin Milligan, vp of product for Virgin Entertainment Group.  "We've been looking for ways to produce extraordinary displays for our partners and that's exactly what we've done here. We have utilized a huge part of our Times Square Megastore to help MTV promote the launch of a very popular game."