In-Store Media

Reston, Va. -- Survey results released Monday by ComScore showed that approximately 6.2% of 14 million mobile phone users have scanned a quick response or bar code on their mobile device.

Among 14,452 users surveyed in that have scanned a QR or bar code, 58% of them scanned a code at home, while 39.4% and 24.5% of respondents have scanned codes at a retail store or grocery store, respectively. As far as what they scanned, 49.4% said they scanned a QR or bar code found in a newspaper or magazine, while 35.3% scanned product packaging.

NEW YORK — Macy's announced that Dev, The Ready Set, Soulja Boy, Cris Cab and Motion City Soundtrack will be among the artists performing at its mstylelab free concerts at 15 Macy's stores nationwide. 

Concert attendees will have the chance to connect with musicians while exploring the newly revamped mstylelab lounge. On display will be back-to-school styles and accessories from Macy's exclusive brands American Rag and Material Girl.

Austin, Texas -- DMX said Thursday it has extended its partnership with 77kids by american eagle.

New York City -- When it comes to coupons, consumers still rely on the Sunday newspaper. According to consumer and media measurement firm Scarborough Research, coupon usage for household items is up 24% since 2006, with Sunday newspaper inserts ranking as the leading (49%) source for coupons, followed by in-store coupons (43%), direct mailings (33%), in-store circulars (26%), and preferred customer/loyalty card (24). And some one-fifth (22%) of consumers are utilizing digital media such as email, text messaging or Internet sites to get their household coupons,

Walmart pulled out of Korea a few years ago and may not be paying much attention to the market, but there are some interesting things happening there. For example, Tesco has developed an interesting shopper marketing solution that appeals to time-starved Korean commuters. The strategy could be applied to other urban areas where hordes of smart phone wielding commuters have embraced QR codes and ride well maintained mass transit systems. Even though those requirements rule out most U.S.

Milwaukee -- Goodwill Industries said Thursday it has teamed with Prolitec to introduce fragrance technology to 44 of its stores in southeastern Wisconsin and metropolitan Chicago.

The rollout was preceded by a four-store test, and now the 44 locations, which include four under construction or in the process of opening, will utilize a signature scent featuring hints of sweet orange and honeysuckle, custom-designed by Milwaukee-based Prolitec.

San Francisco -- Gap will open two Athleta store this week in Manhattan’s Upper East and Upper West side neighborhoods. The openings mark the women’s active wear brand’s entry into the East Coast market, and support Athleta’s plan to open up to 50 stores by 2013.

“Entering New York is a significant milestone for us as we aim to grow our share of the $31 billion women’s active wear market,” said Scott Key, senior vice president and general manager of Athleta.

NEW YORK — Macy's announced that it is bringing back its Backstage Pass campaign with even more engaging video content that delivers trend and helpful advice, straight from Macy’s stable of star designers and industry experts. In addition to essential tips, customers will have the chance to instantly win daily shopping sprees worth up to $500, wherever a Macy’s Backstage Pass appears, whether in-store, print or online.