In-Store Media

Indianapolis -- More than half of U.S. consumers who’ve made at least one purchase on their smartphone have done so based on a marketing message delivered via mobile email, according to a new study by ExactTarget.

While calling, texting and emailing remain the most frequent daily activities for smartphone users, the study found consumers are increasingly using their smartphones for more than the basics.


Key findings of the research include:

BENTONVILLE, Ark. — Walmart announced that it will offer customers savings of 10 cents a gallon on all fuel, gas and diesel at participating Murphy USA and Walmart gas stations.  The reduction is part of a 90-day Rollback program.

Allendale, N.J. -- Video screens delivering marketing messages and other media at the shelf level have been installed in nine Bloom grocery stores in the Washington, D.C., area.

Urban street wear retailer Dr. Jay’s has updated its flagship store in Manhattan, with a fresh, bold look that invigorates the popular brand while enhancing the customer experience.

STOCKHOLM — H&M announced that it is collaborating with Versace for its autumn 2011 designer collection. Designed by its creative director Donatella Versace, the exclusive collection will look back to the vibrant heritage of the brand, full of leather, print, colour and exuberance in exclusive materials at fantastic H&M prices, according to the company. The collection will include ranges for women, men and selected pieces for the home. It will be available from Nov. 17 in around 300 stores worldwide, as well as on-line.

By Wil Putt, [email protected]

Insight into consumers’ buying behaviors is important in order for advertisers and retailers to reach this elusive shopper who is seeking not only to save money but to save time. Consumers’ continued interest in coupons and savings has been influenced, in part, by concerns over their own personal economic situations. Today, faced with rising food and gas prices, consumers are seeking ways to offset these increases. 

DULUTH, Ga. — Delhaize America banners are getting the kiosk treatment.

NCR is adding more than 800 Blockbuster Express kiosks to Delhaize America supermarkets, including Food Lion, Bottom Dollar Food, Harveys and Reid's across 11 states.

Blockbuster Express kiosks will be located either inside or outside the stores and provide easy access to a wide selection of popular movies, starting at a promotional price of $1 per night per rental, NCR said.