A Korean concept with intriguing potential

Walmart pulled out of Korea a few years ago and may not be paying much attention to the market, but there are some interesting things happening there. For example, Tesco has developed an interesting shopper marketing solution that appeals to time-starved Korean commuters. The strategy could be applied to other urban areas where hordes of smart phone wielding commuters have embraced QR codes and ride well maintained mass transit systems. Even though those requirements rule out most U.S. cities, it is worth checking out this awesome video shot in Korea.