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Dev, The Ready Set, among artists to perform at Macy's in-store concerts

8/11/2011

NEW YORK— Macy's announced that Dev, The Ready Set, Soulja Boy, Cris Cab and Motion City Soundtrack will be among the artists performing at its mstylelab free concerts at 15 Macy's stores nationwide.


Concert attendees will have the chance to connectwithmusicians while exploring the newly revamped mstylelab lounge. Ondisplay will be back-to-school styles and accessories fromMacy's exclusive brands American Rag and Material Girl.


The mstylelab Concert Tour is currently scheduled to hit Macy'slocations in Los Angeles, Sacramento, Seattle, Houston, Chicago,Detroit, Minneapolis, Boston, Long Island, New York City, New Jersey,Atlanta, Miami and Fort Lauderdale.


Fans can find out additionalinformation on the mstylelab Concert Tour, including event dates andwhich artists are performing at each stop by visitingfacebook.com/mstylelab.


"Macy's is the fashion and lifestyle destination for the back-to-schoolseason," said Amy Kule, Macy's group VP national eventsand partnership marketing. "For years, we've embraced the convergence ofmusic and fashion in the retail experience. The mstylelab Concert Tourgives our young customers a chance for a unique, interactive andenergetic in-store experience, while shopping the latest fashions fromAmerican Rag and other exclusive brands. Not only will they enjoy a freeperformance from some of today's hottest artists, but they'll leaveMacy's ready to head back to class in style."

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