In-Store Media

Crossmark and FLW Outdoors announced a new joint venture called Out Front Marketing and have already signed on Walmart as a client to use the firm’s “Mobile Brand Boxes” to promote Walmart’s USDA Premium Beef program.

WOONSOCKET, R.I. — CVS/pharmacy is holding on Oct. 23 its first annual "2011 Halloween Party and Customer Event" at all 7,200 locations nationwide.

Children who slip on a Halloween costume and purchase any item at any CVS/pharmacy location on Oct. 23 during regular store hours will receive one free Halloween gift pack per child, as well as an in-store costume photo shoot, which includes a free 5x7 print, during select times throughout the day.

The Halloween gift pack, available for free with any purchase while supplies last, includes:

WAYNE, N.J. — Toys“R”Us announced that it has once again teamed up with four-time NBA Champion, actor, philanthropist and entrepreneur Shaquille O’Neal to launch its eighth annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation.

AUSTIN — Whole Foods is focusing on immune support by offering educational podcasts, in-store lectures, a brochure and a "seasonal wellness shopping list" to customers this fall.

Whole Foods said that the promotion, which is being held during the months of October and November, is part of the Be Good to Your Whole Body campaign.

SAN FRANCISCO — Old Navy has partnered with Telemundo to launch telenovela-style miniseries for the web. The Spanish-language web novela, "Estilos Robados" (Stolen Styles), is a six part miniseries that launched last Friday, Oct. 14 and will air on Fridays through Nov. 18 on the "Estilos Robados" tab within Old Navy's Facebook page and on Old Navy's Spanish YouTube channel, as well as on Telemundo Movil.

Portland, Ore. -- Ikea officially plugged-in two Blink Level 2 electric vehicle charging stations at its Portland, Ore., store as part of its partnership with ECOtality, a leader in clean electric transportation and storage technologies.

The initiative is the first such project for Ikea in the United States. Similar installations aa planned at eight other Ikea stores in the Western United States.

There will be no escaping the long arm of Walmart’s marketing efforts this holiday season as the retail reminds shoppers it has the lowest prices on the broadest assortment of merchandise. Chief merchandising office Duncan Mac Naughton is making sure of that, and on Wednesday he outlined all of the ways the company plans to communicate with shoppers in the months ahead.

NEW YORK — Uniqlo’s NYC flagship may at first seem out of place amongst its Fifth Avenue neighbors, including luxury brands Tiffany & Co., Bergdorf Goodman, Louis Vuitton and Prada, but the location signifies the brand’s “made for all” mantra and its appeal to customers of all income levels.